It must be Thursday because it ’s time once again to report on another Apple slayer that has not , in fact , vote down the Apple thing it was designed to kill .
OK , there is n’t one every Thursday but surely a lot of Thursdays .
” MCX postpones rollout of Apple Pay rival CurrentC , lays off 30 , will focus on cant deals . ”
This is normally where the Macalope feigns storm and then colligate to a lot of chuckle manufacturing plant who suppose CurrentC would reign supreme and then pretend there ’s no way they could have been wrong , blah - bombast - blah , satire . But you ca n’t go to that well every time . First of all , it ’s guard by a hellhound . Second , you only get one free purpose every quartern . And you have to show a recent public service program argument to prove you live in the Sarcastic Well geographical zone .
The cerberus is actually just there to find out that you meet the residency requirement .
The joke is that it ’s a literal well , that ’s what the joke is . The Macalope ca n’t stress that enough . There ’s a pail and a winch and everything . Real well .
The fact that people assert back in 2014 that CurrentC would beat Apple Pay is a completely dissimilar joke . Still somewhat curious , though , as it was painfully obvious that QR codification were not going to provide a delightful user experience . We ’re mostly just prosperous it never got off the ground enough for it to get hacked and have customers ’ bank account information compromise .
Writing forIT Worldin 2014 , Matthew Mombreapredicted that CurrentC would “ beat out Apple Pay in the end ” .
What it seethe down to is the fact that one engineering science is designed for the user ( Apple ) and the other is plan for the merchants ( CurrentC ) . commonly I ’d say that the product with the most substance abuser appeal will win but the king and size behind the CurrentC radical is too big to disregard .
Too Big To Ignore , the continuation to Too Big To Fail . Opening the same weekend was a comedy about how trivial Apple was powerless against the might of the likes of CVS . Please make up your own hilarious claim .
If you ca n’t use Apple Pay almost everywhere , it ’s doomed .
This was when you basically could n’t use CurrentCanywhere . Which , a year and a half later , appears will be the case for the rest of time .
About the same meter as Mombrea wrote his erotic love notation to CurrentC , Will Hernandez atMobile Payments Todaythought :
… CurrentC has a good luck than Apple Pay to change consumer deportment because it will dangle incentives and reward as the carrot to use the mobile wallet .
Or , well , it might have if it ever start off the ground .
Pundits downplay the lack of a rewards system tied to Apple Pay , but every feature film helps when you ’re trying to change behavior .
Yeah , and a positivist user experience and superior security are features .
CurrentC had very few vantage going into this war . That was pretty obvious back in October of 2014 . Ultimately , it did n’t even show up for the battle that Apple Pay was already waging . foretelling are often very laborious , but this one was kind of easy .
