Sir Jony I ve , the former Apple couturier responsible for such iconic product as the iPhone and iMac , has returned to the excogitation arena with an strange task : He has created the red olfactory organ for this year ’s Comic Relief charity event in the U.K.

Comic Reliefis a British drollery - theme charity that raises money for a kitchen stove of causes . It is creditworthy for the annual Red Nose Day telethon , feature comedians and other celebrities , and members of the populace are encouraged to buy a red nose to wear on the day , which fill place Friday , March 17 this twelvemonth . The design of the nose is tweaked each year .

As might be wait from the piece behind so many iconic products , I ve ’s design is ambitious and something of a departure for both him and the nozzle . With the ability to compress into a flat crescent , it ’s largely made of delicately folded newspaper — the charity says the materials are 95 percent plant - based , afteragreeing in 2021to stop pee-pee the noses from undivided - use plastic — and looks faintly reminiscent of the HomePod ’s mesh .

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Comic Relief

Not that we can be sure how much of a hand I ve actually had in the plan of even the first HomePod model . He go the intention shop at Cupertino until 2019 and remained theoretically consociate with the company on a consult basis until last year . But there are suspiciousness that he began to withdraw from the high - pressure facial expression of the job as early as 2015 when he was given the Chief Design Officer rubric along with a looser function ; at the time we interpreted this assemi - retirement , so realistically he may not have design much of short letter since the first Apple Watch .

But he appears to have gone all in with the ruby-red nozzle . In a press release by the charity , the crimson nose “ has been a incredibly complex trivial object to plan and make and has involved our entire squad . ” A tongue - in - buttock video meant to mimic a dramatic production announcement does n’t have I ve ’s voiceover , but does call his design the “ most pure olfactory organ in history . ”

Red Nose 2023, designed by Sir Jony Ive

you may grease one’s palms the I ve red nose , which is not suitable for children under the age of seven , for £ 2.50(about $ 3 in today ’s conversion ) . It ’s alsoavailable at Amazon UKbut is currently out of stock .

Note that there is a separate Comic Relief Polemonium caeruleum in the U.S. ( it ’s known as Comic Relief Inc ) and aseparate Red Nose Day . Sadly , I ve ’s intention wo n’t be used for that consequence .