If you ’re a tech partisan who choke so far as to track Cartesian product spillage dates , then you know Apple holds an annual event in the fall to inclose the new iPhone and Apple Watch . What those same enthusiasts may not be aware of – but dedicated Apple rooter are – is that Apple has often carry an event after the openhanded iPhone event , one that unremarkably focuses on new Macs .
The last time Apple did such an result wastwo class ago , when the “ Unleashed ” issue brought the M1 Pro and M1 Max in the 14- and 16 - column inch MacBook Pro . Mark Gurman reportsthat Apple may still hold a Mac even this year to drum up interest in the Mac beforehand of the vacation time of year , but we ’re not so certain . Based on where Apple is with its Mac lineup — and the fact that Apple just launched thenew Apple Pencilwith picayune fanfare last hebdomad — that may be the last drop event for some meter .
The M-series has matured
The most obvious grounds why Apple held its most recentfall Mac eventin 2021 was to announce the enlargement of the M1 chip mob . The unveiling of the M1 was the star attraction of the “ One more matter ” case held in November 2020 , and the 2021 event was Apple ’s opportunity to show off faster , more knock-down versions for the all - new MacBook Pro and how the Pro and Max versions fetch wondrous speed and efficiency . The same was true with the Ultra chip at the “ Peek Performance ” issue in spring 2022 .
So by now , we screw the recitation : First comes the base M chip , followed a few month later by the Pro and Max versions , and then eventually an Ultra chip . Apple ’s silicon chip progression is set , and it ’s probably blend to stay this way for the foreseeable time to come . Also , Apple has nearly total control of its chip shot phylogeny ( yield issues apart ) , and no longer has to depend on Intel ’s metre . Apple can schedule its chip tone ending to what best suits the troupe and the securities industry .
At the last fall Mac issue , Apple introduced the M1 Pro and M1 Max central processor .
At the last fall Mac event, Apple introduced the M1 Pro and M1 Max processors.
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Also , I should betoken out that the 2020 and 2021 releases occurred during the Covid pandemic . It ’s potential that Apple in reality want to release the new MacBook Pros in the fountain of 2021 , just a few months after the M1 ’s November 2020 debut , but could n’t because the pandemic caused output holdup . So we ended up getting a declination Mac upshot , alternatively .
The designs are set
That 2021 event also showcased the new 14- and 16 - inch MacBook Pros with a brand - new design , exhibit , and features . They deliver video display that finally had little bezel ( so low that they needed a mountain pass for the FaceTime camera ) , new keyboard that dump the Touch Bar and fetch back the F1 Key , a larger trackpad , MagSafe , and the return of the SD card slot . It was a major revamp of the laptop that soon made its manner to the MacBook Air .
As the M3 approaches , Apple ’s Macs all now feature new designs that were latterly insert – you could even say that the young Mac Studio is a design option to the Mac Pro . Apple is n’t decease to shift these design any clock time soon , so an event to show off whatever new feature are come is n’t necessary for the next several years .
Tardy to class
When you call back about it , the capitulation is a weird time for young Macs to arrive . scholarly person go off to school have already made their hardware purchase , businesses have already enfold up their yearly outlay , and not that many hoi polloi are willing to dismiss more than a M on a vacation nowadays .
Apple has determined that the spring and former summer is the best time for marketing Macs ( and iPads ) to students . The last few springs have take new Macs , and this twelvemonth , Apple unveiled the new 15 - inch airwave and Appel silicon Mac Pro at WWDC . Then Apple holds its back - to - school Apple Store promotion in August for when all those high school day graduates who are heading to college go shopping .
The Mac Studio was introduced during a bounce 2022 event .
The Mac Studio was introduced during a spring 2022 event.
Even during the age when the Mac had its outcome later , the fall time of year belongs to the iPhone and Apple Watch . Those products get all the buzz workweek before the iPhone event and it live on through the holiday shopping season . The iPhone casts a farsighted tincture , so Apple might as well let it have the spotlight .
What would bring the fall Mac event back?
In the past , Apple has released new Macs by and by in November ( the 2020 M1 Mac mini , MacBook Air , and 13 - in MacBook Pro ) and December ( the iMac Pro in 2017 ) , but since the Mac card is in a static place , Apple will belike rely on simple insistence release promulgation for the next fistful of Mac releases after the iPhone event . Apple used to do press - only events in the fall / wintertime ( as it did with the iMac Pro ) , but those seem to have given way to online briefings and press freeing announcements .
At this stage , the only reasons why Apple would do a crepuscle Mac event are for a major promulgation , such as a breakthrough Modern chip , a revolutionary new design , or an all - new model . None of those thing seem to be in the card for a while . But make no mistake — the Mac is in a very respectable place , and if that ’s the main ground why we do n’t get a fall Mac consequence , that ’s not so tough , after all .
