Welcome to our weekly Apple Breakfast column , which includes all the Apple news you miss last week in a ready to hand collation - sized roundup . We call it Apple Breakfast because we mean it run heavy with a morning cup of deep brown or Camellia sinensis , but it ’s cool if you desire to give it a read during dejeuner or dinner party hours too .
Air quality
Interesting development in the iPad rumorsphere , where the possibility issue last hebdomad that the next iPad Air , already ask to get a massive 12.9 - column inch display , will also enjoy an upgrade from light-emitting diode tomini - LED screen technology . That ’s what you presently get from the iPad Pro , and should deliver excellent superpower efficiency and improved image character . Good news , right ?
faulty .
It ’s always been understood that the Pro models are where you go to get the very good hardware Apple can offer . The payoff is that you have to , well , pay for the privilege . To be frank , the iPad Pro is atrociously expensive , and most of us ca n’t yield one ( or just do n’t want to ) .
The iPad Air , even within Apple’sconfusingtablet telephone line - up , distinctly exist to provide to a different audience : one with a lower budget and less uttermost requirement . It is n’t supposed to offer the very best specification . It ’s supposed to represent a sweet - smear via media between the extravagance of the Pro and the barebones nonindulgence ( an unlaminated concealment ! The very idea ! ) of the vanilla extract iPad .
Now granted , the 2024 Air will still technically sit between those two poles , thanks to the Pro ’s likely imminent upgrade to OLED . But if you think Apple is cash in one’s chips to bestow mini - LED technical school on the aura — with a larger screen to boot — without significantly ramping up the damage , you ’re out of your nous . The Pro willget more expensive , but the gentle wind will also get more expensive ; and instead of being persuaded to compensate big for display tech whose benefit they do n’t completely understand , most buyers will instead drop down to the standard model and Apple ’s iPad revenues will shrink still further .
At clip I enquire if Apple translate what people want from their iPads . Or if it does , the company definitely does n’t know how to give it to them . Most people desire a relatively cheap , lightweight , authentic , instant - reboot gimmick to make on the sofa and appear up who was in the instalment ofDownton Abbeythey’re currently watch . A very small number of people want a high - end laptop computer replacement . passably much nobody wants a magnanimous and incredibly expensive tablet that does n’t have the good available screen tech and does n’t solve with Apple ’s premium accessories .
What Apple should actually do , of course , is get free of the Air entirely – or rather , get disembarrass of its role as the inbetweener tablet and give the zephyr branding to whatever ends up being the tawdry available example . ( This is one of the hole I proposed in my thoughts onrebooting the iPad . ) But since it ’s not going to do that , the company should at least hold on to the iPad ’s best feature , which is delivering a good feature film mark at a sensible price . If it ’s not going to do that , then what ’s the compass point of the iPad Air at all ?
Foundry
Apple’sparental controlsareno unspoiled for parents or kid .
Apple canlearn a worthful lessonfrom theHumane AI pindisaster .
In fact theHumane AI Pinhas no futureas long as the Apple Watch exists .
This is theA18 professional : The speed and smarts to expect fromApple ’s next iPhone chip .
Appleloses No . 1 spotin smartphone market aftersteep sales agreement drop .
Podcast of the week
This year , Apple wants to make a bounteous impression with its AI efforts . We ’re come out to get a peek as to what we could expect , and itstarts with Apple ’s chips . We talk about the upcoming A18 Pro and the M4 crisp and Apple ’s plans , in this episode of the Macworld Podcast .
you may catch every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Reviews corner
The rumor mill
TheNotes appmay get ahuge updatethis year .
Apple ’s ambitiousM4 Mac roadmapwill lastly giveevery framework the latest chip .
Surprising reportclaims theiPhone 17 Pluswill have a smaller screenland .
Report : iOS 18 ’s handsome AI pushwon’t take the cloud .
Software updates, bugs, and problems
Appleaddresses predictive emoji ‘ bug’in late iOS 17.5 beta aftersocial media outrage .
iOS 17.5 genus Beta 2isnow availablewith app downloads from web site in EU .
Thesecond betaofmacOS 14.5is here .
