Welcome to our weekly Apple Breakfast column , which include all the Apple news you escape last workweek in a handy bite - sized roundup . We call it Apple Breakfast because we think it rifle great with a Monday morning time loving cup of coffee or tea , but it ’s coolheaded if you want to give it a read during lunch or dinner party hours too .
Consumers like big screens too
Apple is much more of a listening company than it used to be . Under Steve Jobs ’ term of office , the philosophy was very much one oftelling : telling us what sort of tech we need and how we should use it . These days there ’s a minuscule more allowance for customers having their own predilection .
One way this has manifest itself ( in both dependable and bad fashion ) is in multiple human body factors . Jobs care tokeep the product lineups simple . orchard apple tree ’s designers know best , he figured , so permit ’s just make our laptops and telephone as good as they can be , and they ’ll betray . But Cook - era Apple listens to the demand for braggy screens , or smaller phone , and is far more opened to selling lots of dissimilar versions of essentially the same product . There was a time when the Mac card could be boiled down to four product across a neat quadrant , and the iPhone and iPad were single equipment . But all three range have expanded and amplify to the breaker point where even seasoned tech literary hack detect themconfusing .
Nevertheless , it has taken Apple a recollective prison term to accept the seemingly obvious truth that sizing and force are not the same thing , and that there will always be customer who want one but not the other . To this day , the MacBook Pro comes in 13- , 14- and 16 - in screen size , and until recently , the MacBook Air was limited to 13 - inch and pocket-sized varieties . Apple has historically put more powerful central processor in its larger - screened iMacs . Until 2022 , you could only get the cock-a-hoop iPhone CRT screen if you also ante up for a Pro - standard feature film solidification . And the largest iPad is the 12.9 - inch professional , with the humbler monetary standard and Air models limited to 10.9 inches .
Did the launching of the first iPhone Plus last class and the 15 - inch MacBook Air , perhaps , signal an end to such blinkered thinking ? As I discuss in my review of the 15 Plus , join below , the cover is a profound aspect of the smartphone experience , and it ’s only raw that some customer will want to prioritize it over photographic camera ( which are arguablytoo good already ) and C.P.U. . Other than maximizing profit from upsell , what reason is there to gatekeep the orotund CRT screen size ? It ’s not like the iPhone 15 Plus is chinchy , it just is n’t Pro - level expensive .
I was intrigued , then , by last week ’s rumour of agiant iPad Air – and by hulk , of course , I have in mind “ the same size as the turgid iPad Pro . ” If the iPhone Plus makes sense , then a 12.9 - in iPad Air make sense in exactly the same way . For certain drug user , a big filmdom is worth having , and there ’s no obvious rationality I can see why those users are necessarily the same group who want a screen background - class mainframe in their tablet . For example , I apply an iPad Air as a second ( actually third ) concealment while turn on my MacBook Pro – mostly showing electronic mail and playing medicine rather than actually mirroring or extend what ’s on the laptop – and bump up its screen size would be hugely appreciated . But I do n’t need it to churn through diagrammatically demand apps , lay in multiple TiB of datum , or feature ProMotion and dual - lens cameras , and I do n’t see why I should pay over the odds for get those things .
Of naturally , there ’s an argument to to be made for the old normative style , where you take what you ’re yield and in camera admit that yes , Apple has done it again and the one thing they allowed you to buyisexactly what you postulate . Sometimes choice is a incumbrance ; in the less consequential areas of our lives , tyranny can be a blessing . What ’s more , that ’s the corporate philosophy that today ’s Cupertino successes were built on . But that ’s not the way things are at Apple Park these days , and in most respects the society is inclined to accommodate our individual needs . It just has this peculiar obsession with big screens and top - of - the - line mainframe having to go hand in hand .
I will add , finally , that I do n’t find the hearsay especially convincing : item stay sparse , the source does n’t have the best cartroad criminal record , and this is the first we ’ve learn of such a project . I ’ll postulate some documentation before believe this is in reality conk to happen . But I will say that I think itshouldhappen , and if Apple really has learned to hear hopefully it will .
metalworks
Apple’sfall Mac eventislikely gone perpetually .
The iPhone 16’sA18 chipwill changeeverything and nothing .
Apple hasan iCloud problem : The basic , free - to - all features are urgently in demand of sometender succor .
Apple , what are you even doing?Thenew Apple Pencilmakes no sense .
Thesearch is over : Apple has 20 billion reasons tostick with Google .
Podcast of the week
We take a penny-pinching flavor at theiPhone 15 summation . What do you give when you decide to go with this phone instead of a Pro Max ? And are the sacrifices worth it ?
you could catch every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Reviews corner
The rumor mill
Sorry , Apple is n’t releasinga new iPadthis year .
Apple might actuallygive us a 32 - inch iMac — butnot for a while .
Apple’sM3 Mac roadmapgets clearer – and abit more perplexing .
TheAirTag 2reportedly wo n’t launchuntil at least 2025 .
Software updates, bugs, and problems
Hackers have exploited a security system defect to targetiOS 17 iPhoneswith a‘notification attack ’ .
Thenew Apple Watcheshave arare show emergence – but a repair is on the way .
Forgetnew feature , here ’s everything thatiOS 17.1 fixes .
AirPods Probugfix microcode 6A305comes justa hebdomad after the last one .
Apple will soon be able toupdate your iPhonewhile it’sstill in the corner .
