receive to our weekly Apple Breakfast pillar , which includes all the Apple news show you miss last calendar week in a ready to hand bite - sized roundup . We call it Apple Breakfast because we think it go great with a Monday morning cupful of coffee or tea , but it ’s cool if you require to give it a read during tiffin or dinner party hour too .
Festive chore
Regular reviewer of this chromatography column have probably reckon this already , but I ’m one of those miserable Puritans who insist on expect until halfway through December before putting up the Christmas tree diagram . In fact , if I had my mode — which , needless to say , I don’t — then our bread and butter elbow room would remain tree - free until Christmas Eve , and it would be whisked aside just after the kidskin go to bottom on December 26 .
What I ca n’t get my head around , basically , is the melodic theme that we ’ve all collectively decided to sacrifice an 8th of the year to the gods of Christmas . The shop displays appear before Halloween , the neighbors put up fairy lights in metre for Bonfire Night ( November 5 for those of you in the U.S. ) , and by mid - November , all euphony has been replaced by Mariah Carey . ( Things may be easygoing for U.S. readers , who at least have Thanksgiving as a sorting of Maginot Line to define Christmas expansionism … but I digress . )
Our beloved corporation , of course , jazz the idea of a long and all - consuming gay period , since it gain them so much money . But I ca n’t help question if there are downsides to spending so much of your twelvemonth , depending on the diligence , either releasing no product at all ( because it ’s Christmas ) or releasing most all of your products ( because it ’s Christmas ) . Such a weirdly distorted schedule must put a strain on your employees .
Apple fall into the former group and generally wraps up its public proclamation by the end of October . ( In 2020 , we get a Mac event in November and the AirPods Max launch on December 8 . But that was a unknown yr in a lot of ways . ) In fact , with WWDC focusing chiefly on software package and the spring event sometimes not happening at all , Apple often ends up cramming almost an entire class ’s Charles Frederick Worth of hardware launches into a few weeks in the fall . And this is all because of the importance of the vacation sales spate .
For these reasons , Apple ’s class is almost certainly over now , at least in terms of public launch activity . It ’s likely , indeed , that we wo n’t hear from the party until March or April , when Vision Pro at long last get in shops across the U.S.One reportlast hebdomad claimed Apple require to get it out in January and had to delay because of examination and distribution issue , but it ’s tough to see why ; most of us experience clearly cash - poor in January and February , which shit a $ 3,499 mathematical product particularly hard to justify . Why are we hard currency - hapless ? Because of Christmas .
Maybe I ’m in a minority of one here , but as I’veexplained before , I really hate Apple ’s tri - yearly constriction scheme . It ’s spread - or - shortage stuff : we go months and months with no news at all , then get flood out by too many products at once . That ’s a strategy act on by cicada that want to deflect being eaten by dame , not a advanced tech company that want to shift units .
If Apple could convince itself to launch major hardware in a non - traditional calendar month – May , for object lesson – then diarist could give it the attention it deserves and consumers would have the money to pay for it . The company could even encourage and talk over the Cartesian product at its own elaborate launch consequence without having to race off and talk about the new iPhone .
It wo n’t do this , of course , because that product would be one-time news by the fourth dimension Christmas rolled around and would n’t sell well . Which means that Apple needs to implement a ultra scheme : It needs to cancel Christmas .
This might seem excessive , but I predict it will be deserving it . Unless you ’re Mariah Carey .
Foundry
Apple finallydoes the proper thing . Please , prevail your applause .
Jason Snelloffers a historyof Apple’smistakes and failures .
Reviews corner
The rumor mill
iPhone 16 Pro leakcould channelise to abig barrage discovery .
Vision Promight launchlater than Apple hoped .
If you ’re waiting for a5 G MacBook , it ’s coming – but not for a while .
Software updates, bugs, and problems
We may haveseen the lastof Sunbird’siMessage - on - Androidservice .
Apple is testing animminent iPhone updateto squashmore iOS 17 hemipterous insect .
And with that , we ’re done for this hebdomad ’s Apple Breakfast . If you ’d like to get regular roundups , sign up forour newssheet . you may also follow us onFacebook , Threads , orTwitterfor give-and-take of break Apple tidings stories . See you next Monday , and stay Appley .
