In just a few hours , Apple will hold its second event of the fall and third of the yr — dubbed “ Scary Fast ” and seemingly concentrate on the Mac . The announcement catch us off - guard duty since we had heard there would n’t be an October event this yr , and something about the whole thing just seemed off . Apple is reportedly hold in this outcome to reincarnate interest in the Mac before the vacation time of year . Still , it ’s start to look like this“Scary Fast ” eventcould have the opposite effect .
The time
In our years covering Apple , we ca n’t remember another consequence that was purposefully planned for the eve . Sure there were trade shows in Paris or Tokyo that thrust Apple to view as keynote at odd time , but this one is totally in Apple ’s control . The issue will take place at 5 p.m. PT — or 8 p.m. on the East Coast . That ’s very late for a U.S.-based case , specially one that involve show a prerecorded video . Spare a thought for the rest of the humans too , with the U.K. expected to watch the event at midnight .
The timing could be due to Halloween and Apple ’s just be given into the “ spooky ” side of thing ( the company did send outcandy- and AirPods Max - filled care packagesto influencers ) . Or it could be a room to inhume not - so - peachy tidings . Even with a ship’s company like Apple , an event at 8 p.m. ET is going to get far less coverage than one at 1 in the afternoon . So Apple might be hear to limit its exposure here .
The rumors
For months we had heard that Apple was n’t holding a 2nd fall event this year . And the rumour indorse that up — yes there was an M3 C.P.U. in the works , but the new products were largely the same as the M2 models but faster . And that ’s still the case . The late account say Apple will unveil anew iMacand 14 - inch and 16 - inchMacBook Proson Monday with a loyal chip and not much else — no Airs , no AirPods , no iPads , nothing .
Is an update poker chip that ’s somewhat faster than the previous - gen , some superfluous brightness in the display , and peradventure Wi - Fi 7 enough to carry an event ? The iMac , which has n’t been updated since April 2021 , is n’t even expected to get new colors . So can Apple really keep our attention for an minute or so with a slightly loyal chip and a lot of Johny Srouji ?
The chip
at long last , there ’s the M3 processor itself . We had extremely high hopes for the M3 when we first heard a new 3 nm Mac flake was in development . Now we ’re not so certain . After the A17 Pro brought very modest gains over the A16 Bionic and rumors , we ask the M3 to bring similar swiftness gains as the M2 , roughly 15 percentage . That ’s hunky-dory , but It ’s also not event - worthy .
The M3 Pro and M3 Max may bestow self-aggrandizing gains , especially when it comes to computer graphic , but we ’re not all that optimistic , specially since all three chips will debut at the same clock time . If the M3 was a big leap , Apple would be happy to let it stand alone , rather , it ’s going to seemingly be shadow by fast chips , which may not be all that fast themselves . Rumors say the M3 Pro and M3 Max will have similar essence and speed upgrades as the M2 , which could make for a very meh effect .
