receive to our weekly Apple Breakfast column , which include all the Apple news you missed last hebdomad in a handy bite - sized roundup . We call it Apple Breakfast because we think it goes big with a Monday first light cup of coffee bean or tea , but it ’s nerveless if you want to give it a read during lunch or dinner hours too .
There’s a map for that
Apple dropped a thunderbolt last hebdomad , announcing out of nowhere the launch ofApple Maps on the web(in genus Beta , for now ) . No longer will fans of Cupertino ’s much - improved mathematical function serving have to get at it via Apple devices .
This is secure news for the platform - agnostical populace , who get more choice . But it ’s a sickener for Google , which until now has had the web - ground map mart pretty much to itself . There have been competing services , of trend , but not from any troupe with like resourcefulness . Apple can give to drop alotof money making its map as accurate , attractive , and feature - laden as possible , as demonstrated by its uniform up trajectory fromindustry joketo arguably the best map service out there . Free competition is always safe , and experience to compete with Apple Maps on computer hardware platforms other than the iPhone and Mac can only encourage Google to do better — just as Apple will involve to keep improving to abduct Google ’s crown .
One of the areas where the two service will clash , as so often when Apple and Google are involved , is privacy . Google ’s play is to declare oneself a wide-eyed steal : we ’ll let you use Google Maps for free , but in return , we get the journey datum that ’s so utilitarian for making the service better at shape out optimal routes , predicting journey sentence , and respond duly to roadworks , crashes , and dealings jams . Mind you , if you think Google only apply the data to make its single-valued function armed service as accurate as possible , you might be concerned in buying one of the bridge that Apple Maps provide in such magical 3D. Google ’s entire business poser is built around hoovering up user data and using it for targeted advertising . If that ’s not something you care the sound of , Apple ’s more hands - off feeler to data could make a novel alteration .
Then again , this move raises some interrogative about Apple ’s line of work manakin , too . Generally speak , Apple can afford to make stately noises about privacy because it does n’t demand your data point to make money ; it scram the money by selling the high - conclusion phones and information processing system the table service run on . But if someone is using Apple Maps in Google ’s Chrome web web browser on an Android handset … well , this might sound cynical , but where ’s the revenue come from ? Is n’t this , in fact , take aside a point of difference from Apple ’s own products , and fractionally reducing client motivation to pay additional for an iPhone ?
It ’s possible that Apple will ensure that the web - based interpretation of its mapping overhaul is always slightly feature article - hobbled in comparing to the one on its own ironware , and leverage it as a gateway drug : this pace - by - step navigation is free , but for the full 3D imaging experience you require to buy an iPhone . But I ’m not win over that ’s the play here .
Apple ’s glide slope , in fact , may be change in quite a fundamental means . Until now , it ’s all been about the famous walled garden , an enclosed ecosystem where the company has entire control : lure people in with great ironware , make it hard for them to leave by name Apple Watches only work with iPhones and iMessage uncongenial to Android , practice iron - clenched fist control over every aspect of the experience , then model back and wait for the money to roll in . But that is n’t going to vanish much longer , with regulators nick off at what they view as monopolistic practices and force Apple to allow other company to sell apps on the iPhone and customers to repair their own Apple product . The days of enclosed control are die .
Apple ’s future , instead , lies in the world outside its own hardware . It ’s about putting CarPlay in other companies ’ vehicles and deal Apple TV+ subscriptions to multitude who ’ve never buy an Apple product ; using its user - friendly software and service of process as a Trojan horse to deal brand value and expound the user groundwork through mindware , not hardware . It might even , one sidereal day , mean iMessage landing place on Android … but let ’s take things one step at a time .
Foundry
Itried Apple Vision Proand itmade me rethink everything .
I neverregretted buyingan Apple gimmick – until now .
TheiPhone 16 is doomedand it’sall Apple Intelligence ’s fault .
Samsung ’s newGalaxy Watch and Budsareeven cheaper Apple copiesthan we think .
Apple ’s move to RCStakes its first casualty : Samsung Messages .
Theperfect Apple Intelligence deviceis coming – and it’snot the iPhone 16 .
Google ’s latestprivacy changesin Chrome proveApple ’s incubus ad is all too real .
This appshows how theMacBook ’s ugly notchcan be moderately useful .
Podcast of the week
Thenext iPhoneis coming soon , so we ’re seeing more reports about what to expect from Apple — not just for this fall , but for next class . It ’s time for another iPhone check - in , on this episode of the Macworld Podcast !
you could catch every episode of the Macworld Podcast onSpotify , Soundcloud , thePodcasts app , orour own site .
Reviews corner
The rumor mill
The latestiPhone SE 4rumor claims Apple now wants to make abudget iPhone 16 .
Meta justfiled a patentto copy Apple’sworst Vision Pro characteristic .
Apple ’s year - long5 G modem projectmightfinally liberation in 2025 .
Report : At least one iPhone 17 model to sport amechanical aperture .
Apple mayshift prices upwardfor the iPhone 17 with anew ‘ Slim ’ modeland ProMotion for all .
Software updates, bugs, and problems
Massive planetary IT outageis a perfectad for buying a Mac .
