Next hebdomad some of the younger , less globe - aweary members of Team Macworld UK will settle on Barcelona in lodge to pay heed MWC 2015 . Mobile World Congress is the reality ’s tumid , most important mobile engineering science tradeshow . Arguably , given the relative grandness of smartphones and tablets , this progress to MWC the most crucial tradeshow of the year . LG , Samsung , HTC , Huawei , Sony and Microsoft are lining up to harbinger new products . Thousands of the great unwashed will attend , and M of stories and video will be create and post .
Certainly for our colleagues over atPC Advisor(those clowns ) MWC is on a par with CES as the most important week of the year . ( Las Vegas in January , Barcelona in March . problematic liveliness , huh ? )
For Macworld MWC is important , but not all that important . And that ’s because just like CES , CeBIT , Computex and even our own Macworld / iWorld show , Apple does n’t go to MWC . Apple , in fact , does no - one else ’s show but its own . And although that is in some ways unsatisfying , it is eminently sensible for Apple . The most profitable caller in story be given to make serious decision , and the determination not to take care MWC is one of them . ( See also : What to expect at Apple’sWWDC2015 event . )
Why Apple is right to avoid tradeshows
For one matter , Apple does n’t do third - company outcome because to do so would be to endorse the event . Apple is such big news that people would write about it see MWC – spreading Apple nance debris toward the show and aside from Apple ’s products . And if Apple attended and did n’t launch anything , that would be a story too . Some the great unwashed look for reasons to pen negative stories about Apple . Apple has no intention of making that loose .
Apple has its own events that generate the sake of the world : Samsung is n’t about to seem at WWDC any fourth dimension before long . I am exaggerating , but for Apple to advert MWC would be broadly the same affair .
These caller do n’t require to share the glare . They are betting that they do n’t need a immense global show to generate interest group in their merchandise . And that it is good to stand alone that to get lost in Samsung ’s Wake Island .
Apple demand worry about rival from no - one . When an iPhone launches the cyberspace time out , so much interest is there . But even if it wanted to stump on Samsung;s annunciation , announcing a product at a tradeshow would require some compromise in going schedule , and Apple does n’t compromise . And if you are n’t going to launch something , why be there ?
( There is a precendent here : 2013 ’s iPhone 5s and 5c launching happened in Berlin , immediately after IFA took spot in the same city . No - one was still talking about products launched at the show itself , once Apple had done its matter . It suit Apple to launch in other September , so it pass and trample all over its rivals whilst doing so . ) ( See also : iPhone 6 Plus vs Samsung Galaxy Note Edge comparison . )
Why Apple is right to avoid MWC 2015
There is a more specific grounds why Apple is right to annul MWC 2015 , and that relates to the content of the show , and the room the market is headed . Despite the overplus of headline - friendly phone launch , MWC exist for networks and earpiece resellers . It is a show for the trade .
A quick feel at the attendant list demonstrate that around 200 mid - ambit to low end phone company will be there , reflecting where the volume is in the market . As Apple targets only loaded countries in which masses can give to pay the Apple premium – and allow Apple to make a decorous gross profit margin on every iPhone – it just does n’t play in the mid - range space . Indeed , it avoid certain countries .
The growth , if not the profit , is in the budget and mid - range of mountains
Our team will be there to keep an eye on the opposite . And if that means accept to trek to Barcelona , such is life sentence . ( See also:10 Apple apps that did n’t make it . )
