Everybody ’s getting into the mental object game these days , and froma account in theWall Street Journalthis week , it appears that Apple is no elision . The company is aver to be planning a major push into original TV programing , bet to produce “ critically acclaim program likeWestworldon Time Warner Inc. ’s HBO orStranger Thingson Netflix . ” This is on top of the previously announced sequel of James Corden’sCarpool Karaokeseries ( albeit without Corden himself ) and the rumored Dr. Dre - produced scripted show .
So why is Apple , which has often savour solid reputation with media companies , looking to throw its hat into the content ring ? Is n’t this veering away from the company ’s gist mission of creating product that surprise and delight its customers ? What exactly is Apple ’s goal here ?
Video helped the radio star?
Presumably Apple ’s content would support coolheaded Apple goggle box features like voice hunt that have n’t been in full espouse by other providers .
Besides plain meaning a chance to bring in more recurring revenue , adding exclusive telecasting contentedness to Apple Music ( which might later on need a rebranding ) also provide a even incentive for more client to contract up , since the company will presumably roll out out fresh shows every once in a while . And if one of those shows happens to become the water - cooler series that everybody ’s talking about — like , say , WestworldorStranger Things — well , a lot of people will desire to sign up just so they do n’t miss out .
The halo effect
There ’s nothing new about Apple selling content , of row . The troupe ’s more or less been in the business since 2003 , when it launched the iTunes Store . At the metre , and for many old age after , Apple was adamant that the shop live primarily as a way to get more people to buy iPods , since for a retentive time they were the only gadget that were compatible with message from the iTunes Store . Meanwhile , as Apple suppose during its financial check - ins , the storage itself was work on a slightly better than bankrupt - even base . Of course , that ’s no longer the casing , especially since the App Store derive into play — from the footling that Apple breaks out of its financial results , the store now regularly operates at a solid profits .
The same opportunity exist for Apple Music and video recording content , though . Obviously , if Apple ’s devices are the only ones where you could get the shows ( and thoughApple Music exist on Android , I ’d be surprised if it got access to original Apple content correctly aside ) , then it cater a powerful argument to buy Apple devices .
Would that make a major slit in Apple ’s bottom line of credit ? firmly to say . But it could provide a nice gibbousness for the Apple TV and the iPad — and it certainly wouldn’thurtiPhone sales at all .
Speak softly, but…
There ’s one more reason to get into the original cognitive content secret plan from a business view , though it ’s perhaps a bit more petty than Apple often seems to be : sticking it to all those traditional networks and studio .
Look , Apple ’s reportedly beentryingto get a video streaming service off the ground for what seems like years now , and it ’s find itselfblockedmore than once by thosecontent partnerswho are compulsive to hold onto their dwindling business model . Even feature article like the single preindication - on that launched for Io and tvOS late last twelvemonth have been slow to pick up support , despite the easiness it would extend consumers .
So , in the tried and unfeigned ethic of Apple , if you want it done properly , do it yourself . Rather than sitting around and wait for the electronic connection and studio to be drag kicking and screaming into the 21st century — or , worse , creating their own siloed content services , à la CBS — Apple gets the chance to do streaming on its own terms .
Granted , that might have in mind that those content provider are less enthusiastic about doing business with Apple , particularly since their own shows would presumably take a backseat to Apple ’s prominent marketing of its in - house movement , such as inthe new TV app that ’s now front - and - center on Apple ’s set - top box . But at this compass point , it seems that Apple ’s never going to get exactly the concessions it want from the studio and net , so why should it take itself back ?
Clearly there are plenty of benefit to Apple developing its own content , or at least giving it a whirl and seeing how it goes . Of course , all of that depends on a individual question , which we believably wo n’t see answer for a while yet : Is Apple ’s contentany ripe ?
We ’ll have to check and see .
