There is a simple rule about write about Apple : Do not quote this one guy rope . The Macalope has been pretty readable about this so he ’s not sure why tech writers keep forget .
Writing forTechNewsWorld , John Mello asks“Can Apple Beat Snapchat and Instagram at Their Video Game?”(Tip atomic number 8 ’ the antlers toJoel Teitelbaum . )
Dunno , what ’s their video game ? Is it Alto ’s Adventure ? The Macalope play Apple ’s probably pretty dear at that .
Oh , oh , oh , their videogame . draw it .
Snapchat and Instagram , see out . Apple has you in its sights .
Pew - pew .
The troupe is operate on a TV - share app with feature film similar to those find in Snapchat and Instagram , Bloomberg report last week .
Mello neglects to include a connexion tothat report by Mark Gurman . But he does cite some consultant who says pretty much what Gurman did .
“ In a time when iPhone receipts are growing at a more earthly rate , Apple is looking for incremental revenue elsewhere , ” said Andreas Scherer , manage cooperator at Salto Partners .
The Macalope had never listen of Salto Partners before but fortunately there is a linkup in the piece to their site where they excuse their services include Board Advisory , Interim Management , Sales Excellence and Outsourcing ( that’soneeyebrow - raising , magical item ) and Operations and Project Management . Basically , they’rethe Bobs fromOffice Space . Oddly , “ serving as a inverted comma mill for stories for the most part unrelated to our line just so we can get our name out there ” does n’t appear in the pop - down leaning . Very strange . Seems like a core competency . They seem like think leader in the playing field . Possibly they reference it on LinkedIn .
Now , call back all the mode back in the lede when Apple had Snapchat and Instagram “ in its raft ? ” Well …
It ’s questionable whether Apple really is gun for Snapchat and Instagram .
Ah , we were so young long ago when we first begin study this piece ! So full of lifetime ! bet at this painting of you from back then . Look at those preposterous mutton chop , that devil - may - care glint in your eye . Where has the time decease , Darius ? We ’ll never get those days back .
Mello does ply a brief bit of sanity in the form of a quote from Jan Dawson who try on to throw cold water on this whole bonfire of the insanities . But then he plow the Pinto around and cruise back to Bonkers , North Dakota , universe : Rob Enderle .
Having place up the “ Apple is essay to destroy Snapchat and Instagram ! ” hysteria , it ’s time to pull the electric cord on the motor and allow the atmosphere out of the wind social dancer .
“ Tim Cook does n’t have a history of doing societal media right , and it is improbably unmanageable to do powerful , so I call up the odds are against Apple with this effort , ” say Rob Enderle , main analyst at the Enderle Group .
OMG , Rob does n’t think Apple can do it ! Surely this unprecedented turn of events intend that … er … Apple is … day of reckoning and … with the … [ sigh ] … so sleepyheaded …
Yes , not only can Rob Enderle publish opus forTechNewsWorldsaying Apple has no prospect , he can get quote in them as well . Next up : Enderle quotes himself in his own column about Apple have no chance , creating a uniqueness of hilarity that , sadly , destroy the universe .
By the way , is it Tim Cook who does n’t have a good track platter with social medium or Apple in ecumenical ? Because the Macalope ’s middling indisputable that Ping came out under Steve Jobs . Pretty sure , what with the linear nature of time being a perpetual and all .
Speaking of societal media that do n’t have a chance at beat the competition …
John Mello is a self-employed person technology author and contributor to Chief Security Officer powder store . you may connect with him on Google+ .
Yeah .
