Apple has been in a buying mood of tardy , gobbling up Silicon Color , a mellow - end color correction software package company , and Proximity , a fellowship that specify in spreader - story plus management . This bodes very well for originative professionals , especially when the package offerings of these two companies are folded into Apple ’s pro applications .
In 2002 , Apple conk out on a standardised shopping spree , buying Nothing Real , developer of Shake ; software assets from Prismo Graphics , developer of India Titler Pro ; Silicon Grail , Godhead of the RAYZ and Chalice consequence and color correction computer software ; and audio developer eMagic , producer of Logic . These learning rapidly positioned Apple as a actor in the pro picture and audio space , particularly since Shake and Logic — which already had significant survive exploiter bases — stay standalone applications programme . More significantly , the lastingness of these products were integrated throughout Apple ’s professional applications product line . India Titler , for example , spawned LiveType , the enliven - deed component of Final Cut Studio and Motion . The technology gained through the eMagic buy led to Soundtrack and Soundtrack Pro , and , on the consumer side , GarageBand .
Apple ’s most - late purchase , Silicon Color and Proximity , savoir-faire two wide comprehend shortcoming of Final Cut Studio : the lack of industrial - military strength coloring correction and so - so management of media assets .
While Final Cut Pro has a three - room ( smutty floor , gamma , and luminance ) color corrector , few would think of color correcting a studio - level feature pic on it — and for good reason . Silicon Color ’s net Touch is a professional - grade system that not only color corrects both stock - definition or high - definition video , but lets you work out with film resolutions like 2 K Cineon or DPX in real time . And , since Final Touch was built around Final Cut Pro and XML exportation , it is a lifelike addition for Apple to integrate into the Final Cut suite .
With Promixity , Apple gets Artbox — succeeder of a engineering science Emmy — and makes a pure sport into the programme market with a product that competes solidly with Avid’sUnityandInterplaysystems . Artbox is a thwartwise - platform , Java - based , asset - management organization calculate presently at television post - production installation . This is media communion and management on a vast plate that enables companies to have all their medium ingested and catalogued in such a way that multiple users can then range , edit , transcode or output simultaneously . Artbox greatly compliment Apple’sXsanshared storage efforts and will no doubt drive Xserve and Xserve maraud sale for the company . presently , the backbone for Artbox take to the woods on Linux , but Apple will likely port this over to Mac OS X , as it did with Shake .
orchard apple tree ’s purchases will certainly increase its presence in the broadcast arena — and improves the company ’s militant picture vis à vis Avid — but as chronicle has bear witness us , what may be even more interesting for professional person and consumers likewise will be the trickle down of Silicon Color and Proximity technology into the entire Pro Apps line - up down the road .
