What makes a magazine what it is ? It ’s not the editor in chief , author , clothes designer , and other content creators . It ’s not the advertizer or the strong-arm paper and ink that arrive in your mailbox or on your newsstand every calendar month . It ’s thereaders . Magazines survive to help readers , and the publishing that do n’t tend to evaporate in a hurry .
The Internet has n’t kill the print Good Book , but ithasredefined what readers desire from theme - and - ink magazines . These day , proofreader calculate to the cyberspace for breaking news , Cartesian product information , and fixes to nag figurer problems . These are all areas we ’re focusing on at Macworld.com . At the same clip , we ’re tweakingMacworldmagazine to take better vantage of the strengths of mark . Today’sMacworldfocuses more on top and in - depth how - to articles , and less on breaking newsworthiness , than theMacworldof five yr ago . You commute , engineering change , and so did we .
How Are We Doing?
The Internet has also changed how we interact with our readers — and that , in turn , has changedMacworldeven more . Since we launch our Macworld.com forum in December 2000 , we ’ve been interacting with readers daily , answering interrogative sentence , have feedback , take critique , and brainstorm cool chronicle ideas . More lately , we began using the connection to surveyMacworldreaders on a monthly basis , finding out which articles you read , which you skip , and which you find the most valuable .
The results on both fronts have been antic . Today we have a much better view of who you are and what you want from this magazine . The online fundamental interaction , combined with all your e - mails and your direct feedback at issue such as Macworld Conference & Expo , has helped us verify thatMacworldmeets your needs .
Of Cameras and iPods
More than a year ago , we introduced several department to the back ofMacworld , includingMobile Mac , Working Mac , andGeek Factor . When we launched them , the department topics were shot in the sour — we did n’t really know whether they ’d work . To our great moderation , they ’ve all been broadly well liked . But we ’ve realise that those initial choices failed to give regular quad to two of the area of greatest interest toMacworldreaders : digital picture taking and digital music .
So this month , we ’re inaugurating our newDigital PhotoandPlaylistcolumns , within theSecretssection . Digital Photo covers all facet of digital picture taking , from peak on shooting to advice on how best to process and print your trope . Playlist(which portion out its name with our iPod- and iTunes - focused WWW site and magazine ) is devoted to digital music playback in all its form . To make room for those two Modern column , we ’re eliminatingDigital Hub . But never fear — all the topics we used to address inDigital Hubwill now be divvied up amongPlaylist , Digital Photo , andCreate .
A Reviews Revolution
In this government issue , we ’re also changing the direction we present product reviews , again based on your feedback . We ’ve boosted our reporting of new Macs and other major products , enhanced our product roundups , and inflate ourMac Gemscolumn , which feature the greatest Mac products you ’ve never find out of . We ’ve also extend ourTop Productssection , which number your best bets in printing machine , monitor , and other hardware family every month . As a consequence , we ’ve actually increase the act of hardware products we test in Macworld science laboratory every calendar month .
Finally , we ’re debut our newMore Reviewssection . In this incision , you ’ll obtain unretentive reviews of product that attract to smaller audiences . These review will give you a undecomposed shot of each product ’s speciality and weaknesses . If you need to cognise more , wait for a URL at the end of the revue . Type that address into your browser app , and you ’ll get the full , expand review of that production on Macworld.com .
The Listening Never Stops
As the saying goes , change is the only constant in the universe . Your stake asMacworldreaders will continue to evolve — and so willMacworld . We promise to keep hear , so please keep telling us what works — and what does n’t work — for you . We want to give you what you desire and need . Because , as another saying goes , without you , we ’re nothing .
