Vualla wants to turn idiot box - observance into a more social experience . And what better program to tie in with that effort than the Super Bowl and its immense take in audience ?
On Monday , Vuallarolled out a new version of its ego - entitle social idiot box app for the iPad , with enhancements pitch specifically for Sunday ’s Super Bowl XLV match-up between the Pittsburgh Steelers and Green Bay Packers . The new version of Vualla Social TV Companion gives iPad - toting football fans a piazza to chat with other people , look up information on the game , and delight other features aimed at enhancing the television viewing experience .
Vualla CEO Sina Khelil placard his company ’s app as “ a 2d screen to your main covert . ” The estimation , Khelil explain , is that TV viewers want to interact when they ’re watching their favorite programme — shoot the breeze with other fan of a show , looking up information about an episode or an actor , and so on — but they baulk at doing it on the same screen show that program ( the exact approachGoogle TVtakes , apropos ) .
Among other features, Vualla Social TV Companion integrates Twitter, finding tweets about your favorite TV shows.
“ Your telecasting should show you what you require to learn , ” Khelil toldMacworld . “ Social TV should n’t get in the fashion of that . ”
That ’s where Vualla ’s app — and the iPad — comes in . “ We take what ’s on on with your TV and make it an interactional experience , ” Khelil articulate . “ But on a 2d screenland . ”
Among other features , Vualla Social TV Companion integrates Twitter , finding tweets about your favorite TV appearance .
The newly launched Super Bowl section of Vualla’s app includes a lot of video content, such as memorable commercials from past Super Bowls.
Vualla Social TV Companion includes scheduling information about TV shows , include the ability to adjust a reminder of when the show is on and check into in when you ’re viewing the program . Show page admit scheduling data , such as data point on the cast and crew as well as show news . Vualla ’s app also offer a New World chat elbow room for fan of the show , aggregate Twitter posts pertain to the program , and link to Facebook fan varlet .
The app ’s main pageboy include swipeable lists of the most viewed show and syllabus that are trending ( in other Holy Writ , the TV shows that other Vualla users are talking about ) . Below that , Vualla organizes programme by genre — Series , Sports , and Movies , for illustration — and countenance you customize which category and channels appear on your home filmdom .
Vualla ’s endeavour voice a footling like what GetGlue propose for iOS gadget . GetGlue has its own social networking app that lease viewers “ check in ” when they ascertain telecasting show ( or view a movie , mind to music , or record a leger ) ; GetGlue users take in virtual rewards for checking in and can get personalized recommendations based on their preference . Khelil , however , feels that the Vualla app offers more social fundamental interaction with its Twitter consolidation and chat features . “ We see GetGlue as more of a complement than a competitor , ” he added .
Vualla Social TV Companion made its app store debut in November ; the developer later removed the app to revise it based on feedback from initial users . Monday ’s relaunch gives Vualla the hazard to tie in its iPad oblation with the Super Bowl , the first of many especial events Vualla hopes to back up with its app .
In accession to a clock count down to Sunday ’s biz , Vualla ’s Super Bowl page features information abut the game itself , Super Bowl account , and the locus . you’re able to also look up information about the Steelers and Packers from within the app .
The freshly set in motion Super Bowl discussion section of Vualla ’s app include a lot of video content , such as memorable commercial message from past Super Bowls .
A Videos section include highlights from both squad , the retiring time of year , and last twelvemonth ’s Super Bowl . A Commercials sections includes YouTube videos of memorable Super Bowl advert , including one from 1984 that introduced a certain personal computer . Similarly , a Halftime section admit clip from past halftime performances as well as information about The Black Eyed Peas , who will perform at Sunday ’s game . ( Not a fan ? Vualla also list information about alternate halftime computer programming for Sunday ’s game . ) The chat , Twitter , and Facebook links found on other show pages are also include in the Super Bowl plane section .
“ This is the case of experience we ’re trying to progress , ” Khelil say of the Super Bowl - theme content in the app .
Vualla hopes to give other special events — prize show , sporting event , and the same — the Super Bowl treatment with his party ’s app . He also hop to deliver some of the specialized content found in the Super Bowl discussion section , such as poll and trivia , for pop shows likeGleeandJersey Shore .
“ We require to create something that just makes it fun to watch goggle box , ” Khelil said .
Vualla Social TV Companion is a gratuitous iPad app that runs on iOS 3.2 or later .
