grocery and provision chain psychoanalyst Ming - Chi Kuo , who has a farseeing account of reporting on Apple provision chain of mountains details , has anew report on MediumaboutApple Vision Pro . There are numerous details of dubious capital of Rhode Island , but they all paint the picture of a very low - volume product that wo n’t transition to a pop , millions - of - cut-rate sale - per - twelvemonth product occupation for quite a long time .
According to Kuo , initial demand was eminent than expected but has slowed down a fortune . The headset , which is presently only uncommitted in the U.S. , is expect to betray only 200,000 - 250,000 units this year . That ’s an growth of about 50,000 over Apple ’s prior intimate estimates , according to Kuo , but it ’s still averyniche product for Apple , which sell more than 200 million iPhones a year .
Kuo note that some of the small - capacity suppliers for Vision Pro parts have increased their capacity from 500,000–600,000 building block to 700,000–800,000 units per yr . Capacitydoes not equate the actual issue of parts that will be prescribe by Apple or produced , but it points to Apple ’s ability to make more Vision Pro headsets than will be required for the U.S. market alone . Kuo think that Apple will start to sell the headset in other markets beginning before WWDC in June .
The income tax return charge per unit , according to Kuo , isless than 1 per centum , which seems pretty good for such a fledgling merchandise with modified use . According to his resume of the repair / restoration production line , about 20 - 30 percent of those returns are due to customers not knowing how to place up Vision Pro , which is surely a number Apple would like to dilute . easiness of purpose and out - of - the - loge setup is one of Apple ’s trademark features so its surprising to see so many people have bother , even if it does still typify a very small number of users .
Kuo claims that Apple has not yet begun work on the replacement to the Vision Pro ( widely expected to be two unit : a mere cost - reduce model and another high end “ Pro ” model ) . A raw theoretical account is expected to enter production at the terminal of 2025 or early 2026 , but that model is expected to have very similar specs to the current interpretation . It is alternatively focus on improving production efficiency and cost , not changing the substance abuser experience .
Apple is cumulate feedback from users and developers to inform the future Vision product roadmap , but Kuo says that a new product with a significantly changed user experience believably wo n’t embark mass output until 2027 . As for the current model , the orbicular shipment prognosis has rise from about half a million unit to 650 - 700,000 unit , but that ’s still a very recession mathematical product for Apple and a fraction of the loudness competitor Meta trade with its Quest headsets ( estimated to be in the 5 - 10 million per yr range of mountains ) .
So if you ’re go for to pick up an “ Apple Vision Air ” for a price closer to $ 1,499 you ’re going to be waiting a while , at least according to Kuo .
