Apple had just completed announcing updates to its iMac and Mac mini offerings Wednesday , when talk turned to thenextApple Cartesian product promulgation — a press event slated for next hebdomad in San Francisco . All signal — and Apple ’s own invitation to the September 12 event — point to the company taking the wrapper off a long - rumored moving-picture show download storage . But tech and entertainment analyst conceive there could be more to Apple ’s press case than just that announcement .
“ One affair is clear , ” said Michael Gartenberg , vice Chief Executive and enquiry film director at JupiterResearch . “ [ Apple ] wanted to make certain the new [ hardware ] products harbinger [ Wednesday ] were not lose in next week ’s news . ”
Apple mailed out invitation to the September 12 issue earlier this week . The invitations show Hollywood - style flood lamp criss - cross the Apple logotype with the words “ It ’s Showtime ” emblazon across the invitation .
“ With the ‘ It ’s Showtime ’ invitation , it ’s exculpated we are endure to see Apple get into more long form video , ” Gartenberg aver . “ The announcement should be fairly bad . ”
Roger Kay , president of market research business firm Endpoint Technologies Associates , agreed but shoot Apple ’s moving-picture show motif a flake farther . “ understandably it ’s about flick of some sort , but that does n’t only mean a store , ” he said . “ It could be computer hardware or software program . ”
That could mean what Kay referred to as “ the existent video recording iPod”—a gadget that has a better screen ( perchance even a widescreen ) and more computer memory . As for potential software , Kay said such merchandise could let in a shakeup of the iTunes Music Store with better infrastructure , delivering a more satisfying experience for user .
More than iPod
So have diligence analyst . “ It would not surprise me if Apple came out with an end - to - end solution , ” JupiterResearch ’s Gartenberg said .
Whether wire or radiocommunication , such a equipment would have a very readable intention , analysts say — to return downloaded digital subject matter from iTunes to your television . terminus ’s Kay note that Apple is already look beyond capturing tv set , so the troupe will most likely hop-skip that summons altogether .
“ In the foresightful term , TV tuner are toast , ” Kay said . “ Everything will be delivered through a digital dispersion system in the future . TV will be delivered the same way that net telecasting is now . ”
With its music and boob tube dispersion system , analysts think that Apple is unambiguously positioned to take advantage of not only movies , but any type of digital substance .
“ Of all the companies , they have to be one of best , ” said Tim Bajarin , prexy of market place enquiry business firm Creative Strategies . “ I think it ’s faulty to be hang up on movies , when the military issue is digital distribution of content . ”
Just Disney ?
It has been widely reported that negotiations between Apple and the Hollywood studios have been strain . This could think that a motion picture store found next hebdomad could give up off with Disney as the only major studio apartment delivering movies . However , such a scenario does not worry analysts at all .
“ You ’ve got to take up somewhere , ” said Gartenberg . “ Look at what they have now in term of web television coverage . Look at the amount of songs they have now . This is a guinea pig where you have to put a stake in the ground at some point . They have exhibit power to get people on board very quick . ”
“ It ’s really irrelevant whether they launch with one studio apartment or six , ” Bajarin agreed . “ This is the futurity of movie distribution . ”
In fact , when Apple first starting betray tv shows last year , Disney ’s ABC was the first and only connection available . It took Apple less than 20 days to sell 1 million videos , which got the attention of more networks .
Apple will need to show similar succeeder with a movie store and attract studios speedily to keep consumer interest , allot to one analyst .
“ I think it ’s going to be tough to sustain for a long fourth dimension , ” said Gartner / G2 Research frailty president Mike McGuire . “ [ Apple has ] set an anticipation that whatever they do is not just another bang - off of something everyone else is doing — it ’s usually something unique . ”
As Apple moves onward with plans for digital movie , television receiver and music mastery , the companionship will inevitably end up require more partners — this could be a possible job for a company that is notorious for needing complete control .
“ The digital living elbow room is still in the time to come . If they can consolidate like they did with music it would be another win for them , ” Endpoint ’s Kay say . “ The issue for Apple is that it will be harder and harder to go it alone . That means partners , but less restraint . ”
