Apple desire you to recognize that , as it has done for several long time now , the society will donate $ 10 to the National Park Foundation for every purchase made using Apple Pay from an Apple location ( Apple Store , Apple Store app , or Apple.com ) .
There are a few catch , and the move deserve more than a little skepticism .
First , purchases must be made between now and August 27 , and only from the United States . That makes mother wit ; this is the sentence of class when we celebrate the National Parks and the National Park Foundation is a U.S. founding .
Second , you have to buyfromApple , not just buy an Apple product from a retailer like Best Buy . App Store purchase are not included .
Third , you must use Apple Pay . This is a promotion to get people to feel good about using Apple Pay , after all .
Finally , the contribution is capped at $ 1 million , just as it has been for the last few year . In other words , the first 100,000 people to buy something from Apple using Apple Pay this week will result in $ 10 being donate to the National Park Foundation .
Let ’s put that last point in view . There are 272 Apple Store locations in the U.S. Only 52 sales per store ( using Apple Pay ) per Clarence Day is necessary to reach the $ 1 million maximum , and that does n’t take into account the massive turn of sales from the website or Apple Store app . In other speech , Apple is all but assure to reach enough sales to reach the $ 1 million contribution maximum .
There ’s also the matter of how small money this is to Apple . Apple holds $ 28 billion in “ Johnny Cash or cash equivalents ” and another $ 34 billion in “ sellable security department . ” The $ 1 million donation is 0.0016 percent of the cash Apple has lying around , countenance alone the tens of billions in revenue it establish every quarter .
If Apple really wanted to help the National Park Foundation , it could donate ten time as much without any caveats or chain and it would n’t even make a slight impingement on the Libra the Scales sheet .
Apple CEO Tim Cook has gone on the record several time state he believes the National Parks are a treasure and “ well worth protecting . ” We agree , and think they merit a more significant donation from the public ’s richest company without a crass marketing stratagem attached .
