Apple should take establish its products sooner in China , and blow up its on-line distribution there , if it wants to avoid future video display of client dissatisfaction like Friday ’s egg throw at a Beijing company fund , allot to analysts .
On Friday , Apple launched the iPhone 4S in China , three month after the mathematical product first went on cut-rate sale in the U.S. But thingsturned uglyat one of the Apple stores in Beijing when an irate customer threw bollock at the store ’s outside after the people in rail line had been told Apple was canceling the shop ’s iPhone 4S sales . police force then arrived at the store to top out the client , some of whom had wait in the freezing cold throughout the night to buy the mathematical product .
Over the past few years , Apple has work to spread out its retail distribution in China to also let in mainstream retailers in the country , say Nicole Peng , a inquiry theatre director with psychoanalyst firm Canalys . But many customers are still unaware of this , and believe they have to bribe the company ’s latest production from its official stores .
“ They can get the gadget from other outlet , rather than go to the main Apple computer storage , ” she said . “ What surprised me was many people did n’t get the message . ”
On Friday morning , Apple ’s fund in Beijing ’s Sanlitun district had more than 400 customers waiting to buy the iPhone 4S. Other Apple stores in China also had massive crowds waiting to buy the equipment , with Apple report selling out of the smartphone .
Educating Chinese consumers on Apple ’s other retail channel could aid reduce the crowds at company memory , Peng allege . But Apple could do even more by also unfreeze its latest devices at the same time as it does for it ’s U.S. merchandise launches , she added .
Apple has often launch some of its newest Cartesian product in China , months after they became first useable in the U.S. In 2010 , Apple also found the iPhone 4 in the area three months pursue its U.S. launch .
“ ( Taiwanese consumers ) want to have the gadget as soon as possible , they do n’t want to wait , ” she sound out . “ If Apple launches the product originally , consumers do n’t necessitate to feel like , “ I ’m already late , I need to get it quicker . ”
Mark Natkin , managing conductor for Beijing - based Marbridge Consulting , said Apple should consider focusing more on selling its production in China through online ordering as a way to normalize the high need . He pointed to the example of Chinese smartphone business firm Xiaomi , which first sold its hit French telephone in the land solely online and has grabbed tens of thousands of orders .
“ The reality of the market is that there is a limited supplying of product . Apple might want to take another sales approach , ” he said . “ Hopefully this incident will be a learning experience for them . ”
