Twitter has wind up a major overhaul of its IT base designed to dramatically heighten the microblogging inspection and repair ’s uptime , performance and availability .

After a series of lengthy and disruptive outages last summertime , Twitter embark on a revamping of its back - remnant systems in September , a project thathas now been cease , the company tell on Monday .

The redevelopment amounted to Twitter ’s “ most pregnant engineering challenge ” and is anticipate to have a significantly positive impact , ascertain that the party can “ stay abreast of our content needs ; give exploiter and developers greater reliability ; and , allow for new product oblation , ” the blog posting read .

If the base upgrade match its expectation , it will be a major improvement for Twitter , whose system infrastructure has routinely struggled to keep up with the site ’s meteorologic user growth .

In addition to improving its service to end users and to external developers , Twitter is also helping its sweat to boost advertising revenue . Twitter , which is celebrating its 5th natal day this hebdomad , launched its Promoted Tweets advertising program almost a year ago with the expectation that it will let the caller to confirm its business with tax revenue that is proportional to its massive popularity .

Last week , the party enounce that while it pack more than three years for user to send the first 1 billion “ tweets , ” that now happensevery week . Moreover , the average number of Twitter messages sent per twenty-four hour period has increased from 50 million in March 2010 to 140 million this month . An norm of 460,000 Twitter account are make every day , while the number of Twitter mobile users has fortify 182 percentage class - on - year .

Among the main improvements Twitter implemented are the ability to replicate user posts , or “ tweet , ” to multiple data centre — about 20TBs worth of data — as well as the creation of cock and cognitive operation to better monitor its systems , including servers and networking equipment .

“ With hardware at a 2nd data center in place , we moved some of our non - runtime systems there — reach us headroom to stay in advance of tweet increase . This 2d data center also served as a scaffolding laboratory for our replication and migration strategies . at the same time , we prepped a third larger data centre as our final nesting ground , ” Monday ’s post study .

Adding to the complexity was that the makeover had to remain transparent to end users and not affect the inspection and repair , even while usage climb , and that a number of unrelated new products and features were launched during this time .

“ This move gives us the capacitance to deliver Tweets with greater reliability and speed , and creates more rails to focalize on the most interesting performance and engineering problems , ” the web log Emily Post reads .