People are tired of being commoditized , sick of their photos and station and sprightliness tarradiddle being used to sell advertising . But few social networking upstarts have been able to capitalize on this , because even people who loathe Facebook wo n’t leave it . ButTsu(pronounced “ sue ” ) is direct a different approach : practice ad dollar to pay substance abuser . Share the revenue with everyone .
Tsu , which bills itself as “ the people ’s social meshwork , ” launch last tumble , shortly after Ello catapult into our collective witting and then promptly faded away . The web has been flying under the microwave radar , collect more than 3 million drug user through an invitation - only organization , and recently debut an redevelopment of its website andmobile appswith new creation and discovery tools .
Tsu CEO Sebastian Sobczak compares what his net is doing with what Jay - Z ’s new cyclosis serviceTidal has done for musicians . Tidal shares equity with artists who get in on the ground betimes , to give them more of a financial stake in the success of streaming . Tsu portion out its revenue , not equity , but the rationale is the same : Give money to multitude who create content .
How it works
Tsu rolled out a redesign last hebdomad with new discovery and subject creation tools .
“ If you post something and you have no Friend , no followers , and no one sees it , your audience is n’t worthful , ” Sobczak say Macworld . “ It ’s like screaming into the middle of the forest . you may post crap content , but you have to be influential for it to go anywhere . ”
Tsu also rewards you for bringing your acquaintance into the electronic web . If you post a video , you get 50 percent of the revenue generate from views of that video , after Tsu take in a 10 pct administrative baseball swing . The person who invited you gets 33.3 percent of that revenue . The individual who call for that person get 11.1 percentage , and the person who invited that person gets 3.7 percent . And , unlike Facebook , Tsu does n’t practice an algorithm to determine which post you see and which you do n’t . The system might invoke to Facebook page owners , who have long complain that Facebook is necessitate them to drop money to attain people who want to see their postal service .
“ That ’s a big thing for us . We do n’t do that . We wo n’t do that , ” Sobczak said . “ For the past five years , [ Facebook ] told us to acquire our audience and move them to Facebook . Then [ Facebook ] shift it on me and aver , now you have to ante up to reach the hearing you say me to get . It ’s bizarre . It ’s glare in a sense , but it ’s bizarre . ”
Tsu encourages citizenry to donate their earnings to charity .
New way to raise money
Tsu users ca n’t cash out until they have $ 100 bank , but they can donate their profit to brotherly love before they accomplish that minimum . Sobczak estimated about 90 per centum of the net ’s drug user have donated their earnings to one of the 40 nonprofit that have been certified as charities on Tsu .
Charity : Watersigned up to apply the web and raised $ 18,000 in two weeks thanks to a push button from Tsu . The money went toward ramp up three wells in Ethiopia .
Indie musicians are also using the internet to deal their song . Artists are dissatsfied with the paltry totality they earn from cyclosis , but on Tsu they rely some money if the melodic phrase goes viral . Singer Kimberly Henderson and singer - songwriter Andrew Fromm are the mesh ’s standout achiever , and because Fromm brought Henderson to Tsu , he gets paid every clock time she does .
Tsu is n’t the first social web to promise its users Johnny Cash for posts , but Sobczak and his squad are striking at a sentence when multitude are getting increasingly irritated with the social culture medium condition quo . Tsu has the approval of celebs like 50 Cent and Carmelo Anthony of the New York Knicks , and Anthony even posts on a regular basis ( though 50 not so much ) . At first it seems strange , a web where everyone desire to make money , but considering theincreasing commercialization of Twitter and Facebook , the fact that Tsu is up front about its business theoretical account from day one — and is invariably total features to improve its experience — might foreclose this web from landing in the social medium scrap heap .
“ There ’s a dependable way to do affair , ” Sobczak said . “ We feel this is the one that gives you ownership of yourself : your selfie , your content , your life sentence . ”
