There is only one correct time to lecture about Apple Watch sales and that is when they are at their lowest .
Writing forQuartz , Mike Murphy brings us last fourth part ’s tidings .
“ Apple is the only major manufacturer recede market share in wearables . ”(Tip o ’ the antlers to@MarkGiles . )
Well , to be fair , Pebble will be lose some share pretty apace before long , seeing as howit ’s utter .
Despite its best efforts , Apple is still boring .
iPhones are so irksome . They do n’t even explode !
grant to data point relinquish from analytics house IDC Dec. 5 , Apple ’s portion of the wearable food market in the third fourth shrunk significantly .
And IDC isnever wrong(tip o ’ the antler toDaring Fireball . They just sometimes describe on alternate realities .
Apple ship rough 4 million smartwatches in the quarter last year , according to IDC , but could only finagle to ship roughly 1 million this year — a 70 % drop in lading .
IDC ’s numbers are 3.9 million and 1.1 million but why not round them ? They ’re pretty much just guesses anyway .
The numbers may or may not be accurate , but it ’s believably worth point out that the Watch was expected to be updated at the destruction of the twenty-five percent , which probably depressed sale until then . Murphy does bring up that , but does n’t seemed swayed by it .
Apple launch its newest vigil , the Apple Watch Series 2 and Apple Watch Nike+ , partway through the third stern , in former September …
The Watch Series 2 was announced in early September but was n’t available until September 16th .
… meaning that some mass may have bear off on buy an Apple Watch earlier in the quarter if they ’d been reading the rumors that a fresh one was on the style . But there does n’t seem to have been in a massive uptick in watch sale after the departure , so perhaps multitude were n’t waiting for the new models .
While those two week of availability did n’t save IDC ’s guesses of sales for the quarter , Tim Cookseems to think the Watch is doing OK .
“ sales agreement growth is off the charts , ” Cook said . “ In fact , during the first week of vacation shopping , our sell - through of Apple Watch was greater than any week in the product ’s account . And as we expected , we ’re on cart track for the best twenty-five percent ever for Apple Watch . ”
Psh . What doesthatguy know ? Other than the actual numbers of Watches sold .
Cook ’s answer play up why it ’s so crucial to get on those “ APPLE WATCH FLOP ” tale pronto . life history come at you fast , as a correction to theQuartzstory indicates :
An former version of this clause state that Apple post its first annual loss in over a decade in 2016 , when in fact it posted its first drop in earnings and sales since 2001 .
As Apple ’s 2016 gain was almost $ 46 billion it ’s kind of amazing someone could actually type that it had posted a loss , even as a misapprehension , without their keyboard just bursting into flame .
Whatever Apple ’s root to give to growth might be , Apple Watch belike wo n’t be part of it .
Uh - huh . As Neil Cybartnotes :
Cook ’s gossip implies Apple Watch sales will be close to 5 M social unit this quarter . It ’s clock time for the doubter to admit Apple Watch is a thing .
Neil , please . orchard apple tree selling 5 million Watches in a quarter is n’t a hit . Amazon selling5 million Echoesin two long time isa remove .
Yep , the curve ball Apple is graded on is middling steep .
( Note : Macworld and IDC are both part of the same parent company , IDG . )
