It ’s too before long to tell if Apple Watch will be a bang hit , but CEO Tim Cook said in a new interview that the newfangled machine “ will be the first modern smartwatch — the first one that matters . ”
Cook toldFast Companythat the company has n’t put any sales expectation on the watch because the indigence for an iPhone 5 , 5c , 5s , 6 , or 6 Plus to work “ create a ceiling . ”
But the sentinel will be an crucial whole step forth for the manufacture , just as the iPod , iPhone , and iPad were , because it will create a young calculation experience .
“ The input that work for a phone , a tablet , or a Mac do n’t work as well on a diminished screen , ” Cook said . “ Most of the companies who have done smartwatches have n’t think that through , so they ’re still using mite - to - zoom and other gestures that we make for the iPhone . ”
That ’s why Apple develop new way of interacting with a watch , like strength touch and the Digital Crown . Force touch , or a harder pressure on the watch screenland , will convey up an expanded set of pick in various apps .
“ People did n’t realise they had to have an iPod , and they really did n’t realize they had to have the iPhone . And the iPad was altogether panned , ” Cook articulate .
Only later did people realize the utility of the iPod , iPhone , and iPad . Apple Watchcould be in the same sauceboat .
Apple CEO Tim Cook says the iPod , iPhone , and iPad became more utile than anyone expected . The same could be genuine for Apple Watch .
The misperceptions about Jobs
Cook ’s nigh human relationship with his predecessor Steve Jobs has been well - documented , but Cook toldFast Companythat multitude have this notion of Jobs as an overbearing micromanager . That was n’t exactly the case .
“ He made a peck of decisions . His capacity was unbelievable . But he was just one person — and he knew that , ” Cook said . “ It was his selection of the great unwashed that helped propel the culture . ”
Cook credits Jobs ’s imagination of the Apple ecosystem , one in which Apple moderate the experience from end to end , as the reason for the party ’s continued success . He pointed to Microsoft and Android as cases where different groups controlling unlike parts of the merchandise go to a confused and short experience .
Apple is also willing to sacrifice popular technology like the floppy phonograph recording , 30 - PIN number connecter , and nowmultiple ports , all for the sake of drive the company forward . Cook say that ism come from Jobs .
“ Steve was the best flipper in the humankind , ” Cook said . “ And it ’s because he did n’t get married to any one position , one view . He was matrimonial to the philosophical system , the values . The fact that we desire to really change the macrocosm rest the same . ”
