It ’s meter to incur out what makes Tim Cook tick !
Apple Watches do n’t tick so it ca n’t be that . Is it a bomb ? The Macalope hopes for Cook ’s interest it ’s not deer ticks . He heard Bob Mansfield took all the deer check dip with him when he go to bed .
write for GQ , Zach Baron has a lengthy interview with Cook that is an interesting read , even if he ’s unable to squeeze much out of him about Apple ’s rumored headset :
Tim Cook on Shaping the Future of Apple
Baron starts with some of the habits of highly effective Tims .
By now , nearing 9 a.m. at Apple Park , he ’s long since gotten up and absorbed himself in the morning rituals of the forward-looking chief operating officer : email and exercise .
Well , the Macalope doesoneof those .
So , you ’re saying that if the Macalope also exercised in the break of the day he could make some of that CEO money , too ?
Eh , still seems like too much of a risk .
Despite being derided as just an operation cat , Cook is concerned in the entirety of Apple ’s summons .
“ I ’m curious , and I ’m peculiar about how things bring , ” he says .
“ Soup , for case . It ’s enchanting . Not a liquid , not a upstanding . It dare science . ”
Cook is , of course , unsurprisingly coy about the headset .
( Cook will not , to be clear , confirm or deny the existence of such a thing to a journalist , though he will merrily blab out about the … potential … of such a gadget . )
Would n’t it be groundless if Apple ’s not do work on a headset at all ? “ I ’m extremely interested in this technology . We ’re not working on it but somebody should . It sound cool ! ”
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turn out Cook is an enigma even to those around them .
“ He ’s very hard to say , ” say Eddy Cue …
“ Does he wish my shirts ? He never says . I go to a great deal of trouble to pick out these shirt . ”
But , he does n’t strike fear in their mettle , like some old Apple chief operating officer you might think back .
When he walk into a public space on the Apple campus and sits down , no one scatter .
in conclusion , we ’ve found a verifiably exact employment of “ Steve never would have … ” : Steve never would have not caused Apple employees to scatter .
It is easier to forget now , but at the sentence Cook succeeded Jobs , much was made of their deviation .
Really ! Despite this suggestion , Baron himself notes at the oddment of the very same paragraph that someone literally relinquish a book on that subject just last twelvemonth . So it ’s notthateasy to forget , seeing as how citizenry keep trying to make a big tidy sum out of it for practically no reason all . Because , the Macalope does n’t know if you ’ve remark this , Apple ’s still doing moderately well under Cook .
As the Macalope said , it ’s a very interesting read and you should check it out in its totality , but it ’s not without Cook offering some ego - serve description of Apple ’s offering .
“ The App Store we developed was about creating a trust place where developers and user could come together in a two - sided transaction , ” Cook says .
Ah , yes , the ill-famed two - sided triangle ! Just customer , developers aaaaand some unnamed company with its hired man in both parties ’ air hole .
Despite hear it from the gymnastic horse ’s mouth , so to verbalise , we do n’t walk away from this interview any more enlightened about what the genuine hook for Apple ’s headset might be .
“ We might be able to collaborate on something much easygoing if we were sitting here brainstorming about it and all of a sudden we could pull out up something digitally and both see it and begin to collaborate on it and make with it . ”
“ Let ’s say we have an idea for galvanizing pudding . That ’s just an example . Could be voguish spoon . Or multi - touch gum . Does n’t weigh . You draw up a digital image of pudding and I displume up a digital double of a cable car battery . Now we ’re collaborating . ”
How ya gon na keep them down on the farm when they ’ve see the bright lights of big - time digital coaction ? The Macalope is certain that Cook is being deliberately circumspect about what Apple ’s headset really is , but “ Freeformfor your face ” is n’t precisely the kind of marketing bonanza that ’s move to drive millions of units .
As the article point out , Cook himself suggest AR glasses “ were not a smart move ” when asked years ago if Apple would develop something like Google Glass . Of course , that ’s a flake like asking Steve Jobs in 2001 if Apple would ever embark something like Windows CE . Just as Cook would n’t give it the time of day back then , he ’s not going to order anyone what the prospicient - term plot plan for a headset is now .
Cook did n’t get where he is today by spill the beans to reporters and his responses are the variety of measured transportation you ’d bear from a guy who leap out out of bed to email and exercise every 24-hour interval . But this is as close as you or this be - horned observer are probable to get to Cook .
