Jay - Z ’s streaming music service Tidal is on a gain streak this calendar month thanks to exclusive release from Rihanna , Beyoncé , and Kanye West . The iOS app shot to the top of the loose app charts thanks to those high - profile creative person , where it presently hovers in the No . 2 spot . But while Tidal is ride high , the society ’s approach may have an unintended consequenece : the return of medicine plagiarism .
It ’s a unusual business conclusion , give that Tidal equity is slice among several creative person , and the company is handing out loose three - calendar month trials like they ’re run low out of style . For an creative person who claim he ’s $ 53 million in personal debt , choosing not to sell a new record is , to be frank , banana .
Streaming exclusives and the rise of piracy
Tidal is definitely benefitting from the exclusives . Before the Rihanna release in January , the iOS app was fade at No . 147 , so clearly its approach is make for — at least on the surface . But Torrent Freak say the record album has beentorrented at least 500,000 times , which is much higher than the number of illegal downloads of the new Adele record album . Adele prefer to forego streaming religious service altogether and only sell her latest record,25 . That decision helped her break first week gross revenue records and skyrocket to the top of the Billboard charts . Who knows how many albums West could have sell if he had last the more traditional route ? But , hey , it ’s Kanye . Traditional is n’t exactly his thing .
Perhaps Tidal can double up its exclusives to streaming domination , but after giving the serving another judge to streamThe Life of Pablo , it ’s remove the service still needs work to make its interface easy to navigate and more features to localize it apart from Spotify and Apple Music .
