At the companionship ’s Glowtime issue on Monday , Apple announced newWatches , AirPods , and , yes , newiPhones . The iPhone 16 serial is almost here and this year ’s craw may leave behind some people in a quandary .

Apple prune its formerly messy iPad lineup last twelvemonth , make the distinction between the iPad Air line and the iPad Pro line more clean by putting its Fastest Processor Ever ™ in the Pro and go the price up the the Highest Price For an iPad Ever ™ .

The innovations just keep coming .

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Now , weirdly , it ’s done the almost polar with the iPhone line . There is still a fair bit of light between the iPhone 16 and the iPhone 16 Pro , but if you were previously all - in on the iPhone Pro , you might have reason to give the standard transmission line a 2nd feel this time around .

There are a couple of reasons Apple did this , other than just to mess up with us . First , the stock iPhone line has struggled in comparison to the Pro course for geezerhood now . Every gloaming we are treated to headlines about how no one wants the non - Pro iPhone , as if it were a job . But when it ’s because people are splurging on the iPhone with the best tv camera , how is that a problem for Apple ? Those camera , by the way … they ’re The Best Cameras Apple ’s Ever Made ™ . Every twelvemonth . How do they do it ? It ’s a enigma .

Incidentally , the chicken salad sandwich at Caffè Macs ? It ’s The Best Chicken Salad Sandwich Apple Has Ever Made ™ . True story . The egg salad , though ? No longer The good They ’ve Ever Made ™ . They pop out set cultivated celery in it . Gross . Who ask for that ? Celery is like the AI of sandwich .

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Anyway , the other reasonableness the iPhone 16 and 16 Pro are more alike than late lines is , yes , AI . Apple says that in gild to work that AI material no one really asked for , it had to put an A18 mainframe into the iPhone 16 ( the iPhone 16 Pro has an A18 Pro chip , because Pro ) . This sophisticated processor will also allow the iPhone 16 melt down even more innovative plot likeHonor of Kings , a secret plan coming to iOS early next class that is notFortnite , so even hoi polloi in the U.S. will be capable to play it .

Apple also give the gadget an Action push button , the new Camera Control button , and a 48MP tv camera with 2x optical zoom that can do spatial capture . If that was n’t enough , it get along in existent colors , unlike the iPhone 16 Pro . It ’s experience a lot going for it .

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Sonowhow much would you pay ? $ 799 ? Oh , skillful , because that ’s how much it cost . The iPhone 16 Pro still starts at $ 200 more and you still get more , but possibly not as much . You get a better processor ( but not quite as betterer ) , a slightly bigger , always - on screen , and a still better tv camera .

That $ 200 does n’t seem to cover quite as much as it used to , though .

This does n’t really confuse the iPhone lineup as gravely as the iPad lineup , but it does compress it . What could really confuse it , though , is the introduction of the quaternary - propagation iPhone SE next year . The fresh iPhone SE is expected to also feature an A18 central processor to take vantage of Apple Intelligence and still number at a sub-$500 price . Apple still offers the iPhone 15 at $ 699 and even the iPhone 14 at $ 599 , neither of which can “ do the AI ” , although both have undecomposed cameras than the 4th - coevals SE will likely have . It ’s possible Apple will discontinue the iPhone 14 with the introduction of the new SE to rationalize the card a bit .

While this might make more people to mean twice , peradventure it will fix a problem for Apple : how to make the standard iPhone a success in the tincture of the Pro line . If people are just buy iPhones Pros or else , that ’s not a problem . But if they ’re buying Android phone , then it is . Whatever the case , that $ 799 is looking like a courteous price this year .