In an substitute WWDC keynote that was n’t dominated byApple Intelligence , the new iPad Pro could have been launch as Apple ’s slimmest gimmick ever and captured all the attention . Indeed , back in the day , the company would often build an integral launch event around the content “ last year ’s twist , only thinner . ”
That has n’t been a coarse sell in late years , however , as Bloomberg newsman Mark Gurman point out in thelatest editionof his Power On newssheet . The MacBook Pro , the Apple Watch , and , to an extent , the iPhone have all been given thicker model designed to accommodate either new features , meliorate battery liveliness , or in the casing of the Apple Watch Ultra , a more robust build for out-of-door setting .
But with the launch of the svelte - and - lightiPad Pro 2024Gurman see that trend reversing . Apple wo n’t turn back here : the psychoanalyst ’s sources recite him Apple is “ focus on develop a significantly tightly fitting phone in time for theiPhone 17 linein 2025 , ” while at the same time work on thinner editions of the MacBook Pro and Apple Watch .
“ The plan , ” Gurman writes , “ is for the latest iPad Pro to be the beginning of a new class of Apple devices that should be the slender and lightest products in their categories across the whole tech industry . ”
What ’s interesting about this purported programme is the fact that Apple intends to focus ( at least ab initio ) on slimming down the MacBook Pro rather than Air , just as it slimmed down the iPad Pro rather than its traditionally slim sibling . In the past , Apple merchandise line tended to be get up as a brawny Pro model and a portable Air manakin , but that ’s no longer the shell , with the Air designation advert to comparative cut rate rather than being unusually slim .
For this reason , it ’s no surprise to take note that the iPad Air ( or for that matter the plain iPad and iPad mini ) are not included on the tilt for a diet . It ’s essential as part of Apple ’s upsell policy that the cheaper models never compete with the more expensive ones and with the M4 central processing unit splintering hardly likely to make much difference in unremarkable use equate with the Air ’s M2 , the more appealing form factor needs to rest the differentiate factor .
