ripe news show : You canpreorder the yellow iPhone 14 . Bad news : This probably means Apple has given up on the musical theme of anApple springiness upshot in 2023 .
We’vesuspected thisfor a while , in fact . Apple originally plan to concentrate on its long - awaited AR headset in this year ’s spring case , but the latest daily round of rumored delays means that ’s unlikely to happen . ( I say “ recent , ” but that ’s not quite true : even more reported delays mean the headset might not appearuntil the tumble . ) In the absence of the headliner , there was always a potent possibility that Apple would pull the effect totally .
iPhone 14
The launch of a new iPhone color , however , raise the no - case possibility from “ substantial possibility ” to “ near certainty . ” The last two saltation event have seen standardized announcement : the Alpine Green iPhone 13 Pro was unveil at the Peek Performance event in March 2022 , while the purple iPhone 12 made its debut at the Spring Loaded event in April 2021 . If Apple still planned to hold an upshot in spring 2023 , it wouldsurelywait until it had the earthly concern ’s aid to discover the yellow iPhone 14 . The only possible reason to set up it now would be to trick pundits into cogitate there wo n’t be an event … which is n’t animpossibletheory give Apple ’s fancy for discrediting leakers but is unlikely .
After all , spring consequence do n’t happen every yr . certainly , there was one last year and the year before , but not in 2020 ( though the start of the Covid pandemic might have upset Apple ’s plan for an outcome that introduced the iPhone SE , 4th - gen iPad Pro , and Magic Keyboard ) . There were fountain effect in 2018 and 2019 , but not in 2017 . We get used to routines , but that does n’t mean they ’re set in gem . And aside from the logistic hassle , hold an event when you have n’t got anything earth - smashing to talk about risk reducing your audience ’s interest the next clock time you send out invitations .
Mind you , there ’s a wild card that could interpret this whole theory moot . Apple is believed to have something quite interesting up its arm that could arrive as early as April . This springiness ’s “ surprisal , ” if you’re able to use that term for a merchandise that ’s been leak as widely as this , is the comer of the 15 - inch MacBook Air and the early reaching of theM3 chip , which was expected in previous 2023 or former 2024 but could feasibly appear in April .
Just as the announcement of the yellow iPhone mean there probably wo n’t be a spring consequence , perhaps the lack of a spring issue means the MacBook Air either is n’t hail yet . Or it ’s just a expectant model and is n’t as exciting as we ’re hope it is . Or Apple is just mess with us .
But bear our deliberation are right , you credibly want to start looking at WWDC for your next keynote fix . See you in June , everyone .
