Both Apple and Microsoft held events this week and evidence different views of how the great unwashed desire to use computers . As luck would have it , the Macalope happened to run into his sure-enough friend the Winotaur at the local H2O mess .

MACALOPE : Have n’t seen you for a while .

WINOTAUR : Well , I’ve … been meddling .

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MACALOPE : You know the Macalope knows you do n’t actually work on making Microsoft ’s products right ?

WINOTAUR : You ’re still doing the third soul thing ? Seriously ?

MACALOPE : You still live in a tangle ?

WINOTAUR : I … It ’s … rent moderate .

MACALOPE : But , no , in all sincerity , nice work on the tilt - wye screen thingy .

WINOTAUR : The Surface Studio .

MACALOPE : Right , the disputation - y thingy . That ’s what the Macalope say .

WINOTAUR : That ’s not what you said .

MACALOPE : Tomayto , tomahto . Anyway , there ’s just one problem with it .

WINOTAUR : What ’s that ?

MACALOPE : Once you adjust it and put that thickening on it , it still run Windows 10 .

WINOTAUR : You ca n’t accept that we had a better week than you ?

MACALOPE : Let ’s put it this way , you got “ Most Improved ” this calendar week . Be honorable , how many of those $ 3,000 tilt - y thingies do you reckon you ’ll sell ?

WINOTAUR : More than you ’ll sell three - year old Mac Pros .

MACALOPE : That ’s … uh … OK , that ’s a reasonable point in time .

WINOTAUR : Besides , we ’ll sell a pile of Surface Books .

MACALOPE : But you ’ll mostly sell them to former customers of other Windows OEMs . You ’re not grow the Windows market so much as you ’re just grow the Microsoft grocery . That ’s good for Microsoft , but it ’s chasing a matured market place instead of growing one , something you have n’t done since the 1990s .

WINOTAUR : Fine , allow ’s talk about the markets of the futurity . Where ’s your VR / AR headset ?

MACALOPE : Hey , Apple ’s soldexactlyas many consumer building block as Microsoft has of HoloLens : Zero .

WINOTAUR : look it , Apple ’s lost it . That presentment was a short sleep - fest of unprecedented dimension .

MACALOPE : On the reverse , there ’s case law : The last Macworld Expo keynote .

WINOTAUR : I must have missed that one .

MACALOPE : There was a TV about batteries .

WINOTAUR : Whatever . It ’s unclouded that people want to be able to match their silver screen . And we ’re letting them do that .

MACALOPE : It ’s clear that masses want various form of ergonomic stress disorder ? That ’s news to the Macalope . It makes sense to touch the screens of smartphones and pad , they ’re already in your deal . But when you ’re using a computer your hoof are on the keyboard .

WINOTAUR : But touching the screen is just natural now .

MACALOPE : We ’re not going to correspond on this . But maybewe do n’t have to . perchance having a choice is a dear thing .

WINOTAUR : I have no thought what you ’re talking about .

MACALOPE : OK , well , it ’s been … was gon na say “ with child seeing you again ” … but that ’s not quite right ?

WINOTAUR : All I hear is “ wah - wah - waaaah ” . It ’s like you speak some other language .

MACALOPE : Hmm . Yeah . Well .

WINOTAUR : Hey , is somebody survive to amount by and take our parliamentary procedure or …

MACALOPE : Dude . This is literally a hole in the ground filled with water .

WINOTAUR : So … ego serve is what you ’re saying ?

MACALOPE : That ’s what I ’m saying , yes .