AirPods are sell well ! Must be bad news program for Apple . Also must be Tuesday .
Writing forSeeking Alpha , Nikhil Gupta wonders aloud,“Did Apple ’s Airpods Strategy Backfire ? ”
Didit ? !
( Spoiler : No , it did not . )
Apple CEO Tim Cook had said in December that AirPods were a runaway success and the company is “ make them just as tight as we can ” for meet need .
HOW LONG CAN APPLE LAST ?
[ A composition from Slice Intelligence ] reveals that following the launch of Apple AirPods on December 13 , Apple has cornered 26 percent of the U.S. wireless phone securities industry .
It ’s actually 26 percent of the U.S. wireless headphone marketonline . So , treat it as an indicator , not the Book of God .
Add to this the part of Apple - own Beats ( 15.4 percentage ) and Apple ’s market place share swell to 41.4 pct .
play ME THE HEAD OF TIM COOK !
Now , all of this sounds very good and convincing at first .
But what if I told you AirPods are made of tempestuous bee ? Now how would you finger ?
In the pillow slip of AirPods , Apple is becoming a victim of cannibalization . Wikipedia explains cannibalization in the elementary terms as …
… human beings deplete other human being . And , while the tech world is utterly all right withdraining the lineage of the poor to inject into the rich to keep them young , they thread the line at cannibalism . No , thankyou !
Until they can figure out how it will assist startup investor . And then it ’ll be rebranded as “ essence as a service ” or “ Uber , but for eating other people . ”
OK , maybe not that 2nd one . Too on the nose .
( The noses get made into hot heel . )
Before the launch of Apple ’s wireless earphones , Beats overlook a 24.1 pct securities industry share , which has now dropped to 15.4 pct .
OK , their online market share dropped . Gupta ’s concern stem from the fact that Beats earpiece generally cost more than AirPods , meaning overall Apple could have lost revenue if the great unwashed buy AirPods instead of Beats . But these are just share number . It ’s still absolutely potential there was no substantial cannibalization , that Apple only grow the market place . AirPods are moderately unlike from existing Beats headphones , both in variety factor and image . It ’s unlikely they ’d both attract to exactly the same people .
Unfortunately for us , we will never truly know how well the AirPods are performing since it will be hidden in the “ Other Products ” segment of earnings …
Life is so unfair .
As often happens in these pieces , Gupta comes down with a case of writer ’s compunction about three - quarters of the mode thought .
It is also a bit myopic to find fault AirPods for the decline in Beats ’ market plowshare .
That thing I just did ? draw a blank about it .
Just a thought , but peradventure it would be a good idea to cerebrate the whole matter through before banging out the salacious part and running with it .
