Many things may be surprising this week , dear readers . For example , you may be surprised to know that Rob Enderle was faulty about something ! You would , however , have to have absolutely no estimate who Rob Enderle is . But it ’s potential ! More surprising might be the Macalope ’s take on the patent war : He ’s not , on the nose , for Apple ! Finally , it ’s Apple ’s bit to be surprised about a startling young engineering science known as “ World Wide Web apps . ” Who saw that fall ? !
Saturday Special: His record of being wrong is unbroken!
You guy wire , you ’re not go to believe this ! It turns out that Rob Enderle was on the wrong side of account .
A - gain .
Streak Smart , the go - to situation for all things about the Dell Streak …
The Dell Streak .
Dell ’s Android tablet .
Dell . They make crappy PC and Apple could buy them with cash .
Anyway , accord to Streak Smart , the Dell Streak is no more .
A moment of secrecy , please annnnnnd you ’re laughing already . OK . That ’s graspable . But the Macalope learn the name “ Dell Streak ” and it jog something in his storage . Hmm . What was it ? What could it have been oh , here it is .
The Dell Streak : sound than an iPad and an iPhone
Sadly , the mart did not consort with the vision and depth of perceptiveness ofthe Last Inquiry Unicorn , Rob Enderle .
Currently he provides his service to most of the major engineering and media companies .
Cough , Dell , cough .
At least Rob ’s fluffing of the Streak seems to have been expunged froma piecethe Macalope pack to task last class , probably at the urging of that common scold , Glenn Fleishman , whoseems to believe analysts should disclose their conflict of interest to journalists .
Well , do n’t be too knockout on Rob . He ’s just apply the old profession .
Consulting .
Why , what did you think the Macalope was talking about ?
understand more …
Taking sides
“ Thirty years from now when you ’re sitting around your fireside with your grandson on your knee , and he ask you , ‘ What did you do in the great Patent Wars of 2011 ? ’ You wo n’t have to say , ‘ Well , I shoveled [ expletive ] in Louisiana . ’ ” – George S. Patton
There ’s been a lot of katzenjammer about letters patent this year . They ’re like this year’sCabbage Patch KidsorTamogotchiortactical thermonuclear arm . You ’d better be on the patent - holding side or suffering betide unto you . Loser .
Sadly for Google , its mom was n’t unforced to describe up at 6:00 a.m. in front of the Toys - R - Us . Or theSoviet Academy of Sciencesat the remnant of the Cold War , as the case may be .
That ’s not a euphemism , by the means .
Anyway , he does n’t need to be talk out of both sides of his floppy - drive mouth about this . When the history of this capital conflict is drop a line , he desire citizenry to know where he stand . Well , sir , what shall it be ? Shall it be for liberty or for the tyranny of a broken patent of invention system?!Don’t wait for the translation , reply ‘ yes ’ or ‘ no ’ !
( The Macalope buys trite uses of famous quotations by the bushel down at Earl ’s Trite Uses of Famous Quotations Shack off I-75 in Sarasota . )
Well , really , you’re able to be against Lodsys and for Apple . But it does n’t really weigh . The Macalope ’s position on this is about the same as that ofWatts Martin , who nicely tot up some of the differences and conclude thusly :
… I ’m not sure I ’m on Apple ’s “ side , ” both as someone who does n’t wish software package patent in general and as someone who mostly likes Apple ’s product .
The Macalope does n’t feel like he really has a cad in this Google / Microsoft / Apple fight . He honestly does n’t support andiron - fighting at all . Or cock fighting . ( Thatisa euphemism , by the fashion . ) But he does n’t think you have to be rooting for someone to find oneself it funny that one of the squad is complaining about the rules of the fight .
Still , if forced into absolute , he ’d fain trade the dissolution of the Lodsys suit for the dissipation of Microsoft and Apple ’s claim against Android hardware manufacturers . It ’s not like Apple really needs the help of the court of law to fight Android — it ’s already taking all the earnings . The Macalope worry more about sovereign developer getting gouge by idea squatters than three giant companies fighting with each other .
Apple foiled by surprise technology!
It ’s times like this when all the Macalope can do is sit back and ask himself “ what are these masses smoking ? ” seemingly , the new consensus amongst the cockamamy learned person class is that Amazon has completely stuck it to Apple by developing a “ vane app ” that circumvents Apple ’s draconian subscription policy .
BOO - YAH ! In your face , Apple ! Bet you never sawthatcoming , did you ? ! You were all like , “ oh , Amazon ’s gon na give us 30 percentage of all its Kindle revanooz and it ’s gon na be so sweeeeeeet ! ” And then , BAM ! Out of nowhere come this space - age technology call “ HTML5 , ” and you ’re all like whaaaaaa ? Where ’s my pedigree money ? !
Let ’s start withRead Write Web ’s Richard MacManus(tip o ’ the antler toJoey Drews ) .
Today Amazon establish an HTML5 web browser app version of its market take eReader program , Kindle . call Kindle Cloud Reader , it ’s a direct answer to the 30 % cut of sales that Apple now rent from in - app purchases and subscriptions via iOS apps .
Actually , at most it ’s a unmediated answer to Apple not allowing a fund button that parry its in - app purchasing system , but go in advance , phoner .
The 30 % Apple toll hits businesses like Amazon hard , because the margins on book of account sales are slim enough as it is .
Actually , it does n’t hit Amazon at all , because they ’re not using Apple ’s in - app purchasing system , but please continue . The chair recognizes the to a fault striking Senator who does n’t quite have his fact straight .
Because the HTML5 site is very unaired to the functionality of the iPad Kindle app , this is go to have huge ramifications for Apple . Yes , Apple ’s walled garden has just been structurally sabotage . I ’d go as far as to say that it ’s a thing of month , not years , before Amazon pulls its iOS Kindle app from the App Store .
( Emphasis MacManus ’s . ) Right , because what users bonk is difficult induction process . They dig that . They crave it . Your average iPhone user hate the convenience of the App Store . What they really like is Web standard .
In ordination to understand why Apple ’s walled garden is probably going to go the path of AOL ’s walled garden from the back breaker com era , we first take to know the mundaneness and promise of HTML5 .
MacManus then follows that with a film of the Berlin Wall falling , narrowly dodging Godwin ’s Law . Also , the Macalope feels compelled to repoint out what a nonstarter of a metaphor that is , unless he ’s suggest that East Berlin was a garden .
Should Apple be concerned about that ? You bet . It ’s a passing to end up being a very large fix in its bulwark , stimulate by companies exert HTML5 sledgehammers .
What is it you ’d suggest Apple do ? Drop its 30 - percentage take on subscription to zero ? How is this different from Apple 30 - percent take of app sale ? You do n’t seem to name that . presumptively that ’s less like a bulwark built around a inhibitory socialist fastness that masses were literally shot and killed for trying to climb over .
What MacManus sets up as some sort of unexpected consequence of Apple ’s mustache - twirling dastardliness is really afeatureof the operating system . Go shape ! Yeah , see , it ’s not in reality a joke on Apple that HTML5 apps work . The fellowship build that into the OS with that in brain . Really ! you could count it up .
If HTML5 apps do reach functional parity with native iOS apps , what , exactly , is Apple supposed to do to turn back anyone from taking advantage of that ? Cut off access to the Web ? That ’d sure sell a lot of phones .
Apple ’s proposition about aboriginal apps is that “ good enough ” is n’t , in fact , good enough . Only a cluster of technology nerds who obsess over business models that mediocre users could n’t give a rip about value “ open ” over “ walled garden . ” The Cloud Reader is nice , but it ’s nowhere near as fluent as the native Kindle app which is soft to install and still free .
As sorry as MacManus ’s take is , Joe Wilcox turns the lunacy up to 11 . The Macalope would have concenter on Wilcox , but , to be good , he ’s had to write about Wilcox over and over and over and , ugh , this relationship is SO SUFFOCATING , JOE .
Would n’t it be funny if Apple intimidation led to a larger developer rebellion and escape to HTML5 mobile entanglement apps ?
I guess it might be if , you know , Apple did n’t explicitely offer this as an App Store choice . Then itmightbe funny . Is Web maturation rum ? Well , it ’s a piddling funny the way the Macalope does it , but he ’s pretty sure that ’s not what Wilcox is peach about .
What ’s peculiarly fat is all this yowl about how unfair Apple ’s 30 - pct take is to Amazon . Amazon , which took 70 percent of independent Koran sales until the App Store came along . That was obviously totally cool and not at all like totalistic socialist regimes .
Well , if MacManus and Wilcox are n’t gaga enough for you , perhaps you ’d preferthe San Francisco Chronicle ’s Benny Evangelista , who just resolve to make poppycock up .
Using HTML5 also gets around Apple ’s ban on Adobe ’s Flash multimedia system playback technology .
Wha - huh ?
