Like the Macalope tell last week , do n’t leave your seating area yet , this fight ’s just getting start . The Verizon iPhone ’s on the path and analysts are drooling at the potential bit of iPhone sale it could mean . ( Is that eldritch ? Who drools at numbers ? That seems weird . ) Then , the Macalope provide some unusual praise and we ’ll fill up this calendar week wondering if cockamamie pundits willeverlearn . ( Short result : “ no ” . )

The game’s afoot

go after iPhone sales agreement is n’t like get over sales of other Apple product . Because of the vagaries of the cell earpiece business with the carrier wave ’ unlike reportage areas and charming two - year periods of indentured servitude , add Verizon is almost like entering a unexampled grocery store . In this case a market aboutthe size of it of the Philippines .

Something like65 percent of AT&T ’s smartphone activations in the tertiary quarter of 2010 were iPhones . If the much - vaunted pick that Android put up is such an iPhone killer , how can the iPhone own so much of the AT&T market ? OK , there ’s in all probability some percentage of masses who are in the marketplace simply because theyhadto have an iPhone because , well , they have taste . But , still , the Macalope ’s been to the malls of this swell nation and he knows that there are n’t as many people concerned about good taste as there should be .

Horace Dediu calculatesthat AT&T has 15 iPhone substance abuser to every Android user . How can that be ? AT&T deal Android earphone and the Macalope clearly think of study that “ Android roolz while iPhone droolz . ”

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Whatever the typeface , 2011 should be interesting . The Macalope ’s investing heavy in Swanson ’s , makers of frozen vaporing dinners .

What’s in a name?

The Macalope sat down with his old protagonist the Winotaur this week to furnish him some unexpected kudos .

Macalope : Hey , the Macalope wanted to give thanks you . Your team did a skilful thing this week .

Winotaur : No motivation . It ’s the least I could do … . What are we talking about ?

Macalope : Oh , this“App Store ” matter . Apple ’s render to trademark “ App Store ” and Microsoft ’s opposing it .

Winotaur : Oh , that . Yeah , like you guysinventedthe App Store . Wehad one first !

Macalope : Oh , totally . See , while the Macalope understands why it ’s in Apple ’s business interest to essay to trademark “ App Store , ” he thinks it ’s kind of ridiculous . So , good for you guys .

Winotaur : Hey , that ’s just doing the right affair , baby .

Macalope : Yeaaah . And you guys would never filea jacktastic stylemark claim .

Winotaur : What was that ? !

Macalope : What ?

Winotaur : What was that sarcastic link to ?

Macalope : What ? You ca n’t see the links !

Winotaur : Oh , I do n’t have to see them . I canhearthem . You have a William Tell in your voice . It ’s like an an audible HTML tag .

Macalope : Oh , fine . window . Dude , you Guy trademarkedWindows .

Winotaur : Ha - ha ! Yeah . We did do that . Good prison term . We did whatever we wanted to back then . Those were better years , you know ?

Macalope : Sure . You seema little too attached to Windowsnow , though .

Winotaur : What do you mean ?

Macalope : Outside the sweaty , dancing software system party chief executive officer demographic , no one wants a Windows tablet . And what ’s with just slapping “ Windows ” on your telephone ? It ’s not even the same OS .

Winotaur : It ’s called “ leveraging your brand name , ” lady friend .

Macalope : Leveraging it right into a ditch . Here ’s another phrase you should consider instead:“murder your darlings . ”

Winotaur : I have no theme what that means .

Macalope : That ’s middling unmistakable .

Why it’s still in beta

Over at Betanews last Saturday , Joe Wilcox submit onJim Dalrymple ’s assertionthat Apple get Verizon manage the iPhone announcement to manage down expectation of young computer hardware . fit in to Joe , Verizon handled the announcement because it wears the pants in the human relationship .

Dalrymple has describe about Apple for more than 15 years , and he is remarkably astute in his observations and he is thrifty about account sourcing .

Joe , on the other hand , seemsnot to be able to open up his mouthwithoutbass - ackwards statements about Appleflying out of it likeangry bee of wrongness .

But for once — in the rare of instances — Apple Kool - aid poisoned his judgement .

The Macalope knows Dalrymple , too , Joe . Well enough to know that he does n’t drink Kool - financial aid . He drinks Heineken . The Macalope questioned Dalrymple ’s depth psychology once and he ’ll recollect farseeing and toilsome about doing it again .

Wilcox throws up a bewildering array of bit meant to show that Apple want Verizon more than Verizon needs Apple … provided the sole metric Apple ’s interested in is securities industry part . Oddly , the troupe remain more focused on gainfulness . Weird !

Apple CEO Steve Jobs is worship by many citizenry .

No , he is n’t . He ’s respected . Admired . Even idolized . But he is not worshipped .

He ’s a fad loss leader …

We ’ve gotten to the point where mass are so used to lazily typing up trite spiritual similes when talking about Apple that they ’re not capable of hearing how ridiculous they sound any longer . If your medieval Samuel Barber has , for some ground , advised you to purge yourself of ill bodily humor by typecast up banal Apple memes , please expend “ Steve Jobs islikea cult drawing card . ” not “ Steve Jobsisa cult leader . ” But please , for the rice beer of the rest of us , expect your medieval barber first if leeches and bloodline - letting might be correct for you .

Verizon sleep together perhaps even more about influencing through execution .

Seriously ? Verizon knows more than Apple about executing . Well , OK , that ’s debatable , but at least it ’s not a gag - stimulate religious reference .

If Joe ’s line was dubious on Saturday it wasdownright laughable by Tuesday . If the trend continues , it ’ll be side - splitting by Monday and should becomeso funny as to reach weaponized form by the conclusion of the month .