No Apple mathematical product announcement would be complete without the host of usual clown telling us how laaaaaame it is .

No links for these two , of course , because of the Macalope ’s standing rule against linking to those dangerous to themselves and others . But here ’s Ewan Spence write forForbes :

“ Tim Cook wink First – The Nexus 7 Takes Pride Of Place At The iPad Mini Launch ” ( peak o ’ the antlers toThe Loopwhich has an appropriately foul - mouthed reaction ) .

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One thing is for trusted , this is no longer Steve Jobs ’ Apple .

In all of my time covering Apple launch , this felt the most defensive presentation of little more than a “ me - too ” merchandise .

Presumably a me - too of a me - too of the original by Apple . Yes , other tablet throw were first with a small tab phase constituent , which , so far , is the only case of gadget that ’s made any speck of a dent in Apple ’s dominance of the market .

No , all you may deal it on is the words ‘ iPad ’ and ‘ Apple ’ .

Right . When you take away all of its specific advantages , all you ’re left with is a better substance abuser port and build quality and more depicted object .

Which , of class , are synonymous with “ iPad ” and “ Apple , ” which is how the company trade so darn many of them .

allow ’s cheat on over to Gizmodo and see what the brainpan drippings over there are saying .

“ Apple is a follower ” ( tip o ’ the antlers toMatthew Panzarino )

The iPad Mini is an obvious and bloated — both in size and monetary value — response to last yr ’s Kindle Fire and this summer ’s Nexus 7 .

Bloated ? Can none of these people do simple math ? The iPad mini has a larger screen door , but the machine itself is literally small and lighter than both the Kindle Fire and the Nexus 7 , mostly because it ’s so much thin . So , unless the definition of “ bloated ” changed some time in the last 48 time of day , the Macalope will kindly point out that words still have import and you ’re doing it wrong .

equate the Apple of 2012 , then , to the Apple juggernaut of 1998 to 2010 . That Apple did n’t respond to market . It created them . Who wanted a tablet before the iPad ? Who gave smartphones a 2nd persuasion before the iPhone ? Those products defined engineering for a decade .

Jeez , Apple , it ’s been two years since you remade an entire market ! What the heck are you doing over there anyway ? ! The Macalope ’s not certain where this idea that Apple under Steve Jobs spewed out a food market - changing hit every quarter came from , but it is a fiction .

Even Apple ’s retail operation — one of its most unpredicted strengths — was an unthinkable undertaking before Apple think it . And it still does n’t have any imitator .

Well , no good ones .

Being so beneficial for so long ineluctably brings success , and success brings size , and size brings slowness .

So , what ’s your exculpation ?

How mind - bendingly out of touch with reality must a site get before it ’s declared fiction ? If Apple goes another few years without redo another product category , then we can babble . Until then , just find something else to write about .

Shoo .