The Macalope is not a licensed clinical psychologist , but he does know a case of inexplicable Apple furore syndrome when he escort it .
And , boy , does he see it in Willie Osterweil’s“When Apple deal over”(tip o ’ the antlers toRajesh ) . Salon has kindly republish this clause from an “ nervy ” social commentary web site . The Macalope has nothing against “ edgy ” commentary ( obviously ) , but he does believe that , in order for it to be enjoyable , the bound should be piercing and not just a dull repackaging of an ridiculous fulmination you could find in the on-line Page ofForbes , for God ’s saki .
The horny one has done this so many times that he roll in the hay you guys are , in fact , “ going to believe it , ” but he is required by the term of his declaration withMacworldto do certain “ spot , ” so please bear with him as he says yet again …
You guys are n’t going to believe this , but apparently Apple is ( are you hold on to something firmly bolted down ? ) …
… a religion .
No , no . It ’s genuine . This time for certain . Totally . All the other times , true , the author were not able-bodied to make their case . This clock time , however , it comes from an “ restive ” social commentary site , so …
You acknowledge .
They fill the sidewalks with tent and sleeping bags , transforming once pristine city engine block with their very presence , sharing thermoses of coffee and small hot meal .
flower child ? Hobos ? No , it ’s bad : Apple fans .
They do n’t manage about the eventide chill , or the stares of passerby , or the police . And the police force do n’t give care about them . Because on that bright morning when the Apple computer memory give , they ’ll undulate up their blankets , move their tents , and go home with a glossy new iPhone 5 , as felicitous as clams and just as dazed .
Ah , the glove are off ! Hang on , the Macalope will take out his sport jacket so he has full chain of mountains of movement .
To liberals of the ninety , Bill Gates was the symbolic representation of both wealth and malevolency corporate .
Wait , liberals hated Bill Gates ? The guy who donate all that money to fight AIDS in Africa ? The guywhose college investment trust exclude Caucasian educatee ? This is your conjecture liberal ’s bogeyman ? Are you in high spirits ?
So , we ’re not even 100 words in yet and already we ’ve make “ just make crap up ” territory . undecomposed pick , Salon !
But one mankind , one company , made a career ( and cult ) out of this “ criticism ” of Bill Gates .
IT ’S A craze .
Steve Jobs did not make a career out of review Bill Gates . He made a career out of reinventing technology markets . We ’re presuppose to conceive that this all happened in the nineties , while Jobs was mostly at NeXT ? Not to advert that when hedidcome back to Apple he famously formed a partnership with Microsoft .
Did Salon ’s editors and fact checker all get laid off ?
Jobs worship may well be the first truly 21st century cult of personality : its form much more discursive and posturingly laissez-faire than the consistent authoritarianism that marked the twentieth hundred ’s great idols ( the last of whom , Kim Jong - Il , drop dead two month after Jobs ) .
It seems the larger cult of Jobs ’s personality is the rhapsodic mass of pundit who are eager to explain Apple ’s charm , but too thudding - witted to understand it . Like primitive inventing a god of lightning , casting Apple as a religious belief centered around Steve Jobs is the only agency they can explicate the cosmos , given their limited faculties .
An extension of the intense trade good fetichism Apple produce bright as it marketed its bland but user - friendly esthetic , Jobs was worshiped as the shape of design , creativity and design while Gates was reviled as the shape of monopoly , planned obsolesence [ sic ] and repulsive wealth .
What a crock . Even Apple fans recognize that Gates was a brilliant businessman . And while Jobs was singularly uninterested in personal philanthropy , Gates has chosen to make it really the good work of his life . This whole ridiculous premise seems like it was work in the rain shower — and possibly written there , too — without a second ’s break to think of whether it was rightful or not .
ME HATE APPLE . MUST SMASH .
Since Apple could n’t fight on the grounds of price , it would compete on ease - of - use and , more essentially , “ lifestyle ” …
No . Something that appear in irony quote is not the fundamental charm of Apple product . Because you may trade “ lifestyle ” all you want , but if your products are crap , hoi polloi are going to know the difference . There ’s a reason Apple has eminent client expiation ratings than , oh , everyone else in the technology businessand even most of the multitude in the oldest business . If you ’re too lazy to taste to compute out what it might be , just stop publish about technology and find something easier to write about . Like mayhap the latest Lindsay Lohan intelligence . That seems more your speed .
But blueprint , specially when it come to the mass - produced consumer object , is really just the arty end of the marketing spectrum .
tell the person who has no idea what design is .
Apple is the cool Bos to Microsoft ’s authoritarian : there ’s a beer ice chest in the breakroom , and everyone call him by his first name , but , unlike the incorporated managers , he just ca n’t afford to cater you with wellness caution or dental or a retreat plan .
Instead of envelop up , Osterweil has just decide to eat up by make a fantasy hate scenario , a Mac - using small business where originative types buckle down away but do n’t get any benefit .
If the Macalope wanted to fiddle along with this stupid scenario , he ’d propose that peradventure they ’re mould there because all the big Windows - using corporations laid everyone off because their management suck in so badly and deflower the economic system . But , really , this scenario is too dumb and inexplicably rage - filled to play along with . Perhaps such a business exist , but it ’s hardly where most people utilize Macs , allow alone iPhones , iPads , or iPods .
Most Apple products are bought by individuals . Because , when able to make their own conclusion , many people simply favour them .
Sorry if that makes you mad .
Not really , though . Your inexplicable wrath is kind of amusing .
