Someone asked the Macalope to chime in on this Final Cut Pro X imbroglio and the Macalope think , “ The Macalope knows nothing about Final Cut Pro or picture redaction . He ’d just be talking out of his butt . ” fortuitously , we ’re in destiny : Instead of listen to the Macalope ’s uninformed arse , we can listen to the butts of somevideo professionals .
Like Adam Lisagor . Lisagor is a wise bozo who ’s keyedover 2000 word on the subjectthat are so rash the Macalope does n’t even understand some of it .
Before Lisagor even published the post , the Macalope recollect he would contact him and arrange an audience and , possibly , a colonoscopy , because he had kind of allow this “ laughingstock ” metaphor get forth from him . turn out Lisagor ’s already been booked bysome other man who apparently talk about Apple(the Macalope has for sure never see of them before ) , so if you enjoy the podcasts the kids are so into these days , you might take heed to that , although the horny one take no obligation for the quality .
But let us return to Lisagor ’s post , because there ’s a lot to unpack here .
First , to address the most direct question which is free-base on an Assumption of Mary that this has indeed gone badly : Why did Apple screw A ) up so naughtily and Bel ) over so many of their devoted drug user ? When Apple stool a move like this , it ’s always a mistake to assume it was ill think - out .
It ’s on-key that it ’s a fault to recall the product was poorly thought out , but it ’s less true to think the legal transfer was . But he ’s getting there .
Has Apple done this because they wanted to dominate the pro redaction market ? Why would they do that ? Well , to sell hardware , I guess . But why else ? How ’s this : to sell content . I will theorise that Final Cut Pro has just cease to be about the craft of redaction because Apple has little interest in the craftiness of redaction . I will indicate that Apple has a elephantine interest in the craft of distributing , of publication .
Indeed . That sound like the Apple of the last eight years . Apple ’s going where the money is .
When Apple pushed FCP to the industry pros five or six years ago , they did some hardcore outreach . They brought out Walter Murch , for God ’s sake . The man cut Cold Mountain on it for God ’s sake . They evangelise by showing what had been done , not by what could be done . But this time out , there is no evangelizing .
The not bad thing about Apple is , unlike Microsoft for exercise , it has little compunction about starting over . This is proficient , because it keep back the fellowship from feature to wield Byzantine technologies . This is regretful , because it can really screw up some of their client ’ processes .
Last month , whenMichael E. Cohen lamented being differentiate to “ get over ” Apple killing Rosetta , the Macalope rolled his eyes . But he could n’t bring himself to allow Cohen have it , because he was n’t saying that Apple should continue to choke up Rosetta around like a stinky albatross , he was just order “ Do n’t tell me not to be frantic about this . ” And people have every right to be sore . Apple is n’t perfect , but most of us believe it ’s better than the system of weights ofthe alternative .
Nobody wants to make the best home movie ever . It ’s just not an aspirational thing anymore , the way it was in the early daylight of hub computing , when the Mac was aspirationally this focus on hub of institution . We do n’t desire to do that anymore , our eye are crowing . We all require to cogitate we can make The Social internet now . So show me Fincher cutting The Social internet on FCP X and you ’ll have me on board .
Well , the Macalope does n’t want to makeThe Social internet , because he ’d rather get vaccinated forhoof and mouththan talk about Facebook , but he pose the point . When Apple introduced iMovie , manufacture pundits moaned about the Web being deluge with third - grade saltation yarn , but what Apple image was the democratization of picture production .
Lisagor believe Apple has a satisfying visual modality for the futurity of Final Cut Pro X , a transformative vision , but he ’s unequivocal about Apple ’s execution here .
It was sheer , regardless and ham - fisted .
Ron Brinkman — think over on when Apple buy his company , which acquire Shake — has some advice for professional video recording editor :
And back then the same questions were being require as now – “ Does n’t Apple like about the professional marketplace ? ”
In a Bible , no . Not really . Not enough to focus on it as a primary business .
As he points out , it ’s just not that big a grocery store .
I mean what ’s the real value of a package that ’s deal only to high - terminal guy wire ? Prestige ? Does Apple really ask more of that ?
Not these days .
Brinkman does n’t have hopeful words for the time to come of Final Cut Pro X , as Lisagor does . He suggests that professionals stop relying on Apple because “ your heart will be broken . ”
Apple ’s just not that concerned in niche markets any longer , even if they ’re high-pitched - end . Which is a good thing if you ’re a buff of the company ; it ’s just not such a good thing if your job is in a corner market .
