What is the police ? The law is that if anyone does well at anything , it must be at Apple ’s disbursal . That is the constabulary .
Writing forCIO , Sarah K. White explains“How Microsoft rebounded to outshine Apple . ”(Tip o ’ the antler to Jack Broyles , Jr. )
And now , a lede from Microsoft ’s marketing department .
Microsoft claims that more people are switching to Surface devices from Macs than ever before .
1 time 2 is 2 ! Zero plus 1 is 1 !
Now Microsoft owes Amazon a quarter for using their patented “ We ’re awesome , no , we wo n’t give you Book of Numbers to back it up ” formula .
White harkens back to the Surface ’s humble beginnings .
… the Surface RT did so poorly that Microsoft had to take a $ 900 million dollar write - down after drastically cutting the Mary Leontyne Price of the equipment .
Ahhh , undecomposed times . Prince , Bowie and Carrie Fisher were still alive . Things made sense back then .
Unlike this crappy timeline we ’re in now . On the other hand , this goatee is pretty jaunty .
But , yeah , Microsoft persevered and the Surfaceisdoing well now . But its award should really be “ Most Improved ” as Apple still makes vastly more money selling Macs . Notice , of course , we ’re only speak about computers . Smartphones are n’t include presumptively because that would be unfair to poor Microsoft .
For a troupe once target mod , creative professional , it ’s hard to tell who Apple makes products for any longer .
If you never understand who they made products for in the first place .
Apple ’s machine now feel tailored to a low - technical school crowd , or people who wish new tech , but just are n’t that concerned in specs .
That ’s essentially who they ’ve always made products for , at least during their periods of success . Sure , they also made higher end devices for professionals , too , and it ’s questionable whether or not they ’re still in that market , but the rich part of their food market has been people who desire machine that are easier and more elegant .
… at this pointedness , you may get more for your money in graphics and performance on a Surface Book than a Macbook Pro .
Wait , you ’re saying PCs be less that Macs ? ! This is indeed shocking . Someone should look into this go against news program .
If the iPad Pro is competing with intercrossed notebooks like the Surface Pro 4 , but Apple does n’t think people want touch - displays on a notebook computer , then does that make the iPad Pro a giant iPad ?
Uh … it literally is a giant iPad . It ’s just that you may do professional work on a gargantuan iPad , despite what you might have get a line .
Microsoft has intelligibly made a push to get the Surface in front of consumers anyway possible …
Yes , and theypaidto do that . Like , absurd measure of money . They also did that with Windows Phones . How ’d that lick out ?
There are some very good cause the Surface devices are doing well and they mostly have to do with them being a upstanding contender to devices from Windows OEMs , the sort of plastic - y , crapware - infested , VGA - port - sporting , IT - monkey - approved garbage circus that Windows user have had to practice for years . 2016 was not a expectant class for Apple in the professional space and the ship’s company will have to try a lot harder ( or at all ) in 2017 if it still wants to be in that market . But Microsoft ’s fortune and Apple ’s misfortunes are not always perfectly related to .
