In a sign that this was either a deadly dull Oscars ceremony — do we really need to take up about four hr of atmosphere time to come to the last thatThe Departedwas a reasonably dear moving picture — or that Apple needs to transport something , anything , even if it ’s just an Apple - stigmatize mood doughnut , Apple’siPhone teaser adhas been viewed and reviewed more exhaustively than the Zapruder film . So , in the absence seizure of any actual product to talk about — still waiting on that humor band , Apple — I picture I can go off on the 30 - second commercial just as well as anyone else .
As report by yours truly , Apple aired the iPhone ad during Sunday ’s Academy Awards ceremonial occasion . The daub featured clip of assorted motion picture and TV shows , with each of the actors saying , “ Hello , ” followed by a shooter of the iPhone and a puzzler text say that the product — the phone is never mentioned by name — is coming this June . The oecumenical response , in our forum and elsewhere seems to be some variation of “ Nice advertizing and all , but pretty ho - Movement of Holy Warriors . ” And I suppose if the ad was meant to be targeted at the great unwashed who ’ve devoured all the iPhone news show they can get hand on , I ’d be inclined to agree .
But I do n’t think that ’s who Apple was targeting with this advertizement appear alongside this particular programme . Rather , I think Apple was hoping to extend to citizenry who were only vaguely aware that it had unveiled a newfangled telephone back in January and certainly did know that it was arrive in June . Believe it or not , there are people out there who ca n’t recitethe Macworld Expo keynotefrom memory or quote you chapter and verse on the iPhone ’s spec . For these folks — and I ’m unforced to bet there ’s a raft more of them than there are of us — just getting them to realize that the company that makes their iPod is coming out with a phone in just a few months is enough of a message .
And to that end , I think the iPhone ad was a winner . The use of movie clips meet the venue . The ad managed to sire buzz without assaulting masses with a wealth of technical details . In inadequate , I think it further people to find out more about the iPhone ( though including aURL directing the great unwashed to Apple ’s iPhone pagemight have helped in that regard ) .
Now on to more press matters : reader Uncommon asks in our forums :
After the advert had go a pair of sentence I started question how many people had made a list of all the movies used … and how many prison term it had already been posted on the Internet … I tried look but could n’t seem to add up up with the right hunting terms to separate out through all the other iPhone material .
I ca n’t speak for the rest of the Wide World of Web , but I ’m unforced to take a shot at key out each of the clips . I invited our readers to fill in my blank or even up me where my memory has failed me . ( Update : I ’ve receive a awful amount of feedback — you folks really get it on your movies — so I ’ve augmented the lean below with parenthetical addition good manners of reader feedback . Thanks to everyone who has participated . )
Other iPhone advertising fun fact , to amuse your folk atomic number 60 friends :
• Of those 31 clips , all but seven have the player saying “ Hello . ” The exception : Dreyfus ( “ Hello ! Hello ! Hello ! ” ) ; Betty Rubble ( “ Oh hello , Barney . ” ) ; Tautou ( “ Bonjour ! ” ) ; Spacey ( “ Hi . ” ) ; Macy ( “ How ya doing there ? ” ) ; Hoffman ( “ Ye - lo ” ) ; and Jackson ( “ Yo , yo . ” ) .
• The song featured in the ad isInside Your Headby Eberg , at least according toDerik DeLong , who is much , much hipper about these sorts of things than me .
• The clip that I would have liked to see in the commercial ? The one fromTop Secret!where the East German general foot up the oversized bauble phone .
