If you thought the last week of August was going to be a slow one , Apple had other plans . Just before 9 am PT on Monday , Apple sent out invitationsfor the iPhone 16 event to be held on September 9 with the singular tagline , “ It ’s Glowtime . ”

Apple ’s case invites are always the focus of vivid speculation , but this one strike it to a different horizontal surface . For one , the event is on a Monday , which is an incredibly rare day for any Apple effect but especially an iPhone event . The last time Apple held an iPhone event on a Monday was in 2010 when Steve Jobs reveal the iPhone 4 during the WWDC kickoff tonic . Every standalone iPhone event since has been deem on a Tuesday or Wednesday .

Of remark : September 9 is exactly 10 years to the day since the Apple Watch was unveiled , which could mean Apple is planning an day of remembrance version .

Article image

Then there ’s the invitation itself . The Apple logo is surrounded by a neon gleam that matches the colouring system used in the Apple Intelligence logo . That produce sense since the iPhone 16 lineup will be the first to amply plunk for Apple Intelligence and it ’ll be a major selling point . However , the first features wo n’t be go far until iOS 18.1 , which presumptively wo n’t be pre - install on the new framework . So Apple could be incriminate that there will be some Apple Intelligence features that are undivided to the raw model in iOS 18 .

The tagline is another story . mostly , Apple ’s taglines are pretty dim but could apply to any act of matter :

None of these taglines tell us anything other than there ’s an event ( iPhone 13 , XS , X ) , the Modern iPhone will be better ( iPhone 12 , 11 ) , and you should be shake up ( iPhone 15 , 14 ) . This year ’s tagline , however , is a bit more specific . Glowtime ca n’t really refer to a new scrap , a effective tv camera , or a new color .

It could refer to a glowing Apple logo on the back of the iPhone , which is highly unlikely . It could also refer to the new Siri interface , which is far more likely present the Apple Intelligence - invigorate colour strategy . But that ’s not a feature sole to the iPhone 16 so it would be strange to use it as a unique feature of the latest iPhone — particularly one that ’s not coming for several hebdomad after the phone arrive . peradventure it has nothing to do with the iPhone at all .

At any pace , this event is shaping up to be one of the more unconventional I . So if you ’re as excited as us , you’re able to follow along with all the rumors in ouriPhone 16 superguideleading up to the big Clarence Shepard Day Jr. .

iPhone 16is the next iPhone to arrive in September 2024 , and will be followed in 2025 by theiPhone 17andiPhone SE 4 . The new iPhone will arrive at aSeptember launching upshot – discover outhow to watch the Apple September event hot current . For iPhone SE 4 and othernew Apple ware , seewhen is the next Apple event . You might also like ouriPhone buying guide , well iPhone deals , andcomparison of every iPhone that is usable to buy today .