It ’s not out yet but one thing is for certain clear : Everyone hates the iPhone 7 . Why ? Because the case is the same !
Smartphone gross sales are all about case design these twenty-four hours . For a while they were about specs ( which Apple was , of course , behind on ) but then when learned person hear that Apple might be keeping the same case excogitation , they became all about case design .
That ’s how that work . If Apple pull in a blue iPhone , it ’ll be about how people detest the colour blueness .
Quartzsays“Only 10 % of iPhone possessor say they ’re very likely to upgrade this twelvemonth if Apple does n’t release a new phone design . ”(Tip o ’ the antlers to@mylestaylor . )
It ’s hard for the Macalope to trust that he ’s been tryingfor seven yearsto excuse how surveys of buying intentions are meaningless , but here we are .
Huh . That ’s eldritch . The Macalope just got back by Sisyphus on LinkedIn . He ’s not even real .
But , then , neither is the Macalope so … maybe that is good .
Quartz of late pollard 525 US iPhone owners using SurveyMonkey Audience ( methodology details are below)—and learn that many potential would n’t upgrade to a unexampled phone this year if Apple does n’t free a redesigned iPhone .
The corneous one ’s not going to bother with the sample size or the methodology of this study because the only thing you need to know is people do n’t know what they desire until they see it . This is n’t Apple fanboy - philosophy , this just noting that the great unwashed are not imbeciles . This is true of Apple customers , Samsung customers , even BlackBerry customers who hold back until they see the gadget before they all decide they do n’t want it .
surveil : “ Hey , how likely are you to buy this expensive thing you have intercourse nothing about ? ! ”
client : “ Uh … average ? ”
follow : “ OMG . Not in high spirits ? ! ”
But only about 10 % enounce they were highly or very likely to promote to a new iPhone this year if Apple does n’t redesign the phone .
Quartz surveyed “ iPhone owners ” so , hey , Siri , what ’s 10 pct ofone billion ?
OK , it ’s unbelievable there are masses who only buy an iPhone 3 G who still turn over themselves “ iPhone owners ” . But when all you order people about the next iPhone is that “ Apple did n’t redesign it ” , you ’re doing the accurate contrary of what Apple will do when it announces this phone : You ’re giving them a reason to say “ no ” or else of “ yes ” .
And that ’s not how this work . That ’s not how any of this works .
But perhaps multitude will just realize that they need a new earphone . Some analysts conceive that some 60 % of iPhone owner are currently using phone old than the iPhone 6 , meaning there ’s a pot of potentiality for customers to upgrade this yr out of necessity , even if the next iPhone itself is underwhelming .
But , if that were true , it would void the resultant role of your survey !
Hmm .
Apple ’s been vindicated that 2016 will be a rougher year than those prior . So it ’s perfectly possible iPhone sales will be down again in the quaternary calendar quarter . But if they are it ’s got more to do with big market place trends than the grammatical case flair of the next iPhone .
