It seems like I do a whole lot of written material and talking these days — in mark , online , and in press interviews — about all the things Apple does that are n’t the Mac . With the iPod an entrenched part of innovative tech culture and the iPhone this year ’s biggest tech product launch , it ’s easy for the Mac to get lost in the shuffle . It ’s old news from a company with a whole peck of new news .
Except for one thing : the Mac business has never , everbeen better than it is right now . And even people outside our little world — financial analyst and technology pundit alike — seem to be realizing it .
What did it take for this to happen ? Try this one on for size : in the preceding three months ( April , May , and June 2007 ) Apple sold more Macs than it has ever sold in a single fiscal quarter . Ever .
The particulars : last stern Apple sell 1,764,000 young Macs , up 154,000 from the previous high . That ’s four straight living quarters in which Apple has sell more than $ 2 billion Charles Frederick Worth of Macs . To put that in view , in former 2005 Apple was sell about a million new Macs per tail , for a total of about $ 1.6 billion .
lead the Mac ’s surge in popularity : laptops . Yes , sales event of desktop Macs perk up up in the last fourth part , bolstered by the arrival of Final Cut Studio and Adobe Creative Suite 3 . But all in all , background sale have been savourless for the last three years .
Not so with laptops . In early 2005 Apple was sell less than a half a million Mac laptops per quarter . But in this last three - calendar month period of time , the ship’s company sold 1.1 million MacBooks , the most laptops Apple has ever sell in a single fourth part . In the past year 61 percent of all Macs betray have been laptops ( back in early 2005 , the numbers were reversed — 60 percent of Macs sold in the first twenty-five percent of 2005 were desktops ) .
“ It was an overall blowout quarter for the Mac , ” Apple COO Tim Cook said on Apple ’s quarterly conference call Wednesday . “ It ’s the absolute good quarter we ’ve ever had . We sell more portable than we ever had , we sell more full unit than we ever had . It was the sound Education Department quarter we ever had . And the pro business had a decent uptick . ”
All in all , 47 percentage of Apple ’s tax income last twenty-five percent came from Mac sales . And within Apple ’s retail stores , the news show was even good . Apple sold 330,000 Macs in its retail storehouse , up 53 percent over the same fourth part a year ago . And Apple continue to account that more than 50 percent of all Mac buyers in Apple retail stores said they were new to the Mac .
And of course of instruction , as Apple executives crowed during the conference call Wednesday , Apple is surpass the ontogeny rates that most industry analyst have auspicate for the information processing system industry .
All told , it seems to be a pretty good time to be a Mac user . And it appears that there are a whole lot more of us today than there were just a few old age ago .
