Your Verse Anthem
This is one of Apple ’s most powerful commercial message . The collage ferment perfectly with the music , but what makes this commercial efficient is the voiceover by Robin Williams , a address taken from the 1989 filmDead Poets Society . I admire its artistry .
Stroll
Over the past couple of years , Apple has done a bunch of commercials , and none of them stand out to me . Could it be that there are too many Apple commercial message now ? There seems to be a few unlike formulas to Apple commercial message , and Apple stick to those formulas , which , for me , intend that nothing stands out any longer .
But if I have to pick a commercial message from the preceding couple of years , I ’d pluck Apple ’s late advertising for the AirPods . It featuresLil Buckwearing a couple of AirPods , jookin ’ through the street of Mexico City . The song is “ Down ” byMarian Hill .
WWDC 2009
This Get a Mac ad give the keynote at Apple ’s Worldwide Developers Conference in 2009 ; it never hit the airwave . It features PC ( John Hodgman ) seek to recognize the developer , but finally , his rightful character comes through .
Lose Yourself
I was at the 2005 Apple iPod event when this ad was revealed . Of all the iPod silhouette advertizing , this one ’s my favourite . But Applequickly pull up the advertising . A few weeks later , brake shoe caller Lugz charge cause against Apple , take that the Eminem silhouette ad was a written matter of its own ad that have Funkmaster Flex .
1984
A batch has been say about “ 1984 , ” and chances are you ’ve heard or read about it . But former Chiat / Day originative director Steve Hayden talk about thebehind - the - sceneshistory and provided some interesting choice morsel about the making of the advertizement .
Misunderstood
This commercial debuted during the 2013 vacation season . It absolutely immix the sentiment of the time of year with subtle production furtherance . Never take care the fact that the guy cable in the commercial message is shooting his videosverticallybut the final video he produces ends up in a proper horizontal orientation . It ’s a Christmas miracle !
The Song
While you probably are conversant with this advertizing , you may not know that Apple did a interpretation of this advertizing for China call “ The Old Record . ” It tote at your heartstrings just as the American version does .
Security (Japanese)
Apple Japan had its own Get a Mac ads ( so did Apple U.K. ) . Though the Nipponese ads are very similar to the American Get a Mac ads , I find them charming in their own way . I do n’t speak Japanese , and some very helpful multitude on the web have provided translation subtitles to the Japanese ad , but I prefer to watch them without the subtitles .
Big and Small Ideas
The odd yoke formula is render and true in TV land , and Apple turned to it for this commercial in 2002 to promote the 12 - inch ( Yao Ming ) and 17 - inch PowerBooks ( Vern Troyer ) .
George Clinton
One constant quantity in Apple ’s ads : the “ coolheaded ” factor . Is there anyone on this Earth tank thanGeorge Clinton ? When George is making his phosphorus - Funk , he ’s make it on a Mac . Sweet .
Toasted bunny
Intel fab technicians called the outfits they had to wear “ bunny ” suits . In 1997 , Intel started to use BunnyPeople in its ads . This is one of those ads that I did n’t really wish for when it first aired , but looking back it has new meaning . specially when you see the advertizement that ’s next on my inclination .
Intel transition
Attendees at the 2006 Macworld Expo keynote seemed to like this ad , but reports at the fourth dimension articulate thatIntel was n’t too pleased . lover ofThe Postal Servicedidn’t like the ad either , saying it was arip offof thevideo for “ Such Great Heights . ”
Switch: DJ Qbert
I do n’t encounter the Switch commercials interesting , but of all the Switch commercial message , I like this one featuringDJ Qbertbecause he ’s a San Francisco aboriginal . ( As a SF resident , I ’m fond to seeing the local boy do well . ) TheTony Hawkad is a bite more entertaining , thanks to some skateboard footage . ( ObligatoryEllen Feissmention . )
Labor Day
do find the “ Labor Day ” ad amusive , though . In the “ reality ” of commercial , Apple Geniuses always wear their uniforms , like professional athletes , even when asleep . And even though he ’s at home , this Genius absolutely has to put on ( offscreen ) his Apple badge before answering the door .
Homemaker
It ’s easy to make play of erstwhile ads because they often showcase outdated social norms . Here , we haveDick Cavetttalking to a woman about how the estimator is keen for those “ pestering menage chores . ” But the woman is more interested in gold futures and her “ pocket-sized steel grind , ” which Cavett line up surprising . And how about that crimson Malus pumila on the desk ?
Hal
This commercial message star the computer from2001 : A Space Odysseyaired during the 1999 Super Bowl . At the time , the media come out to latch on to the Y2 K bug tale and the at hand doom it would get . Apple said that the Y2 K bug did n’t pretend Macs – as it turned out , it did n’t really affect microcomputer , either .
1234
I care this iPod nano ad , but when it was first released , it drive me wild . It seemed like it was on television set all the time , and the song “ 1234 ” is so catchy it sticks in your psyche and it never goes away until the next iPod - ad - with - catchy - tune appears . ( Thecomplete medicine video of Feist ’s “ 1234”is quite entertaining . )
Crazy Ones
The Think Different campaign began during a down period in Apple ’s history . The “ Crazy Ones ” commercial message cast Apple in a unexampled visible light .
During the finale ofSeinfeld , Apple aired a30 - second versionof this advertizement that terminate with a pellet of Jerry Seinfeld . I choose the original , 60 - second interlingual rendition that ends with the fille who open her eye .
Richard Dreyfussis the thespian who does the voiceover for these commercial , but there ’s actually a never - air translation withSteve Jobs doing the voiceover . Forbes has a great account on thehistory of the commercial .
