Six week into the post - iPad reality , has Apple ’s tab really had an impact ? According toa couple of sight by ChangeWave Researchreleased on Thursday , the iconic gimmick has indeed . If anything , the consumer response to the iPad has only increase since its vent .
Demand is in supply
The first of the two study measured future demand for the iPad among 3,174 consumer . Of them , 7 percent order they ’re very likely to buy an iPad and 13 percent sound out they were more or less likely . That handily beat the figures from ChangeWave ’s pre - launch sight in February 2010 , which recorded 4 percentage as very likely and 9 percent as somewhat in all likelihood .
During a introduction of the cloth , ChangeWave theatre director of research Paul Carton also level out that a important part were looking to buy an iPad in the next six months or so , predicting a solid holiday season for Apple ’s gimmick . He also added that while buy an iPad appeared to put a dent in laptop purchasing plans for some respondents , the iPad has also resulted in a possible ring gist , driving further sales of Apple ’s products , include Macs .
ChangeWave cut into a small deep into one particular prospect of the iPad : the gimmick ’s utility as an e - lector . Questioning a subset of 245 respondents who identified themselves as Es - proofreader owners , the house find that while the Kindle still holds a powerful chunk of the mart at 62 per centum , the iPad has gained a surprising amount of traction in a short amount of time , placing it in 2d billet with 16 pct — almost double the parcel of third place Sony .
So what are users reading ? While the vast bulk have read a script on their equipment of choice , the last few calendar month have watch surprising gain in newsprint and magazine consumption . In February , those numbers stood at 11 percent and 7 percent severally ; in May , they ’ve jumped to 18 pct and 14 pct . iPad user in particular were more likely to scan that variety of content with 50 percentage scan paper and 38 pct read magazines versus 14 percent and 11 per centum of user of other reader .
Can get some satisfaction
Of the 153 iPad owner survey by ChangeWave in its 2d survey , 74 percent described themselves as very satisfied with the gimmick , with 17 percent saying they were somewhat satisfied . Both the “ somewhat unsatisfied ” and “ very ungratified ” crowds show at 1 per centum while 8 percent say they did n’t get it on .
Topping the list of favorite features was the screen size of it and quality at 21 percent , followed by ease of use at 15 percent , overall sizing and weight unit at 12 percentage , and portability at 10 percent . There were some griping , though , with the absence of Adobe Flash lead the list at 11 percent . Meanwhile , 9 percent said that they had issues with Internet connectivity — ChangeWave attributes this mainly to owners of the Wi - Fi - only model—7 percent complained about a lack of apps , and another 7 percent knocked the iPad for being too heavy .
Despite those issues , ChangeWave said it did n’t recover any “ smoking gun ” across the breadth of iPad owners ; however , a number of iPad owners enounce they missed feature a camera on the gimmick .
last , iPad substance abuser serve up on what they used the equipment for . Unsurprisingly , Web surfboarding and e - chain armour overstep the list at 83 percent and 71 percent respectively , with 56 per centum downloading apps from the App Store , 48 percent watching video recording , 33 percent interpret e - Scripture , 29 percent playing games , 28 percentage say newspaper publisher and magazines , and a simple 18 pct hear to euphony . Despite the title by many that the iPad is suited only as a medium consumption equipment , it seems that ’s not necessarily the case .
It for sure seems as though the iPad is off to a blockbuster starting line . With more than 1 million iPads sold already , Apple seems to have single - handedly breathed lifespan into a sword Modern family of machine . And consumers seem to be responding , if this survey is in fact any indication of the prevailing market .
