The e - proofreader food market has sure enough exploded since Amazon ’s presentation of the Kindle back in 2007 ; there are now a wide variety of options available for your e - Quran - make love friend or family penis . Despite this , the Kindle and iPad stay on the top two e - reading devices consumer own or wish to purchase , according tothe latest ChangeWave survey , release on Monday .
ChangeWave talked with more than 2800 consumers about their e - readers and e - reading habit for the survey , which shows the Kindle continuing to hold on to first billet in ownership with 47 percent ( down from 62 percentage back in August of this yr ) .
The iPad , meanwhile , manage to duplicate its number from the August study , jumping from 16 percent to 32 pct share of those follow . Other devices highlighted were Sony ’s Reader , which held just 5 percent of the market , and Barnes and Noble ’s Nook , which nabbed 4 percentage .
Despite its 2d - situation cultivation in market place share , the iPad stand up out in satisfaction , with 75 percent of iPad users saying they were “ Very slaked ” with their gimmick , compare to just 54 pct of Kindle exploiter . In improver , 21 percent of iPad users report they were “ Somewhat slaked , ” as opposed to 38 pct of Kindle owners . “ Somewhat Unsatisfied ” users were in the minority for both devices , with only 1 percent of iPad proprietor and 3 percent of Kindle owners ; “ Very ungratified ” did n’t even merit a per centum from the iPad refugee camp , and only reflected 1 percent of go over Kindle possessor .
One interesting statistic recorded from the folks at ChangeWave had to do with content read on the devices : while only 76 pct of iPad users read e - Holy Writ on the gimmick — compare to 93 per centum of Kindle owner — users of Apple ’s tablet were far more probable to down other school text - based medium . More than half of iPad user surveil say they read newspapers on their equipment , with 36 percent saying they read magazines ; those numbers conveniently trump Kindle users , of whom only 11 per centum and 8 percent reported say newspapers and powder magazine , severally . That ’s somewhat of a surprise give the Kindle ’s built - in subscription system for periodicals , but of course , both newspapers and magazine stand to benefit substantially from the iPad ’s full colour presentation , compared to the Kindle ’s eInk projection screen .
It ’s deserving noting , though , that ChangeWave toldMacworldthat it did n’t distinguish , for the role of its sight , between apps modernize by newsworthiness ship’s company and those companies ’ Web presences . “ We were focusing on the content they were consume as oppose to how they accessed that content , ” said Andy Golub , ChangeWave ’s Director of Operations .
The final family of the resume relates to drug user trawling blogs and news feed . In this sports stadium , the iPad prevail ; 45 percent of substance abuser reported that they understand this type of content , compare to just 3 percent of Kindle users .
Updated 12/2 with more information on news and clip consumption and additional information from ChangeWave .
Kindle (Wi-Fi, 3rd Generation)
iPad (1st generation) Family
Kindle Keyboard (Wi-Fi/3G, 3rd Generation)
