Market inquiry firmSurveyUannounced Thursday that Apple ’s decision to dangle the cost of its 8 GB iPhone from $ 599 to $ 399 has dramatically increased requirement for the gadget from college students in the U.S.
The caller has been tracking educatee ’ feeling about the iPhone since May . SurveyU acquit a “ flash poll ” of 1,000 students on the evening of Sep. 5 , minute after Apple CEO Steve Jobs announced that the 8 GB iPhone would drop in price by $ 200 .
It ’s no secret that most college scholar are always strapped for immediate payment , so the pricing word was welcome . The importance of price in wanting the iPhone umped from from 80 percent in June , July and August to 90 percent in the flash poll .
“ College students have seen how the iPhone performs and with this reduction , sales among college students will see a solid bump with an even bigger jump upon the next release , ” tell Dan Coates , Colorado - founder of SurveyU.
Despite the public rebound from early iPhone adopters at Apple for dropping the price — apparently widespread enough to cause Apple CEO Steve Jobs to promise them a $ 100 acknowledgment unspoilt for enjoyment at Apple ’s retail and online store — students polled by SurveyU ( before Apple ’s $ 100 credit plan was denote ) by and enceinte were n’t bitter about the damage drop .
“ Using a five spot scales wherein bookman indicate their agreement with two , diametrically opposed statements , non - purchasers be given slightly toward hold up Apple and their decision while purchasers tend only slightly towards reprimanding Apple for the sudden and dramatic price displacement , ” read the company .
The most spectacular increase in student buying trends reported by SurveyU involves students who plan to buy an iPhone when their contract expire . That increase from 4 percentage in August to 11 percent on Sep. 5 . The number of students polled who design to get an iPhone “ within a few month ” duplicate from 2 pct to 4 pct , and those who expressed “ immediate intent ” to buy the iPhone increased from 0 percent to 0.5 per centum .
Students were polled online between 4:00 postmortem Eastern on We d. , Sep. 5 and 10:00 AM Eastern on Thurs . , Sep. 6 , 2007 . Results were weighted to contemplate the demographic typography of college students nationwide according to statistics release by the National Center for Educational Statistics .
