In an open letter post to the society ’s Web situation on Wednesday , Apple CEO Steve Jobsoutlined plan to remove toxic chemical substance from its ware , make water “ A Greener Apple . ”
Apple has been criticized by environmental radical Greenpeace over the preceding twelvemonth for not doing enough in removing toxic chemicals . While Greenpeace rank Apple in last place of all technology companies the organization ranks , Jobs said that after investigating “ Apple is ahead of , or will before long be ahead of , most of its rival in these areas . ”
One of the ways Jobs said the company would attain its goal is by eliminating mercury in its displays . To do this , Apple will bring out its first Macs with LED backlight technology in 2007 . Jobs say that Apple ’s ability to completely do away with fluorescent lamps in all of our displays depends on how tight the LCD industry can transition to LED backlighting for larger displays .
presently Apple operates reprocess programs in country where more than 82 pct of all Macs and iPods are sell , increasing to 93 percent by the close of this class , accord to Jobs . Apple also said that all of the east - waste collected in North America is processed in the U.S. , and nothing is shipped oversea for garbage disposal .
Apple is currently stuffy to being on par with Dell and HP on its recycling program , before this new architectural plan is put into place .
job also say that the producers must expect at the material they are using . Unlike most of the competitors , Apple use aircraft - course aluminum , unsullied sword and high - level plastics that are in high demand from recyclers .
Apple will be expanding its iPod take back program to include all stores worldwide this summer . The new curriculum will also include liberal merchant vessels from anywhere in the U.S. — no production leverage are command for any of the free take back programs , although Apple does offer a 10 percentage discount rate on a new iPod when they impart their old iPod to the storage for proper disposal .
Jobs outlined plans to extinguish or thin out the use of other chemicals including Arsenic , Mercury , PVC , Brominated flaming retardants and others .