Sprint Nextel establish a “ whyPhone ” campaign Tuesday to remind client of the virtues of its wireless devices while questioning the merits of Apple ’s iPhone .
Sprint does n’t name its competitor in the safari , which includes a whyPhone fact sheet stake on the Sprint web site entitle “ ‘ WhyPhone ’ Raises Questions . ”
“ Sprint foreshadow that many customers wo n’t be concerned in a why ( pay - an - extra-400 - hundred - dollars - or - more - phone ) Phone , ” the fact flat solid reads , explaining that Sprint provide more than a 12 phones with music capability , and many are less than $ 100 with a two - twelvemonth agreement .
The fact shroud let in nine other reasons not to buy an iPhone , such as “ why ( use - an - inferior - net ) Phone , ” while vaunt the Sprint Power Vision mesh , whose average download speeds get down at 400Kbit / sec . The iPhone work exclusively with AT&T ’s internet .
Other understanding point to problems iPhone is expected to cause for access to corporate e - mail or iPhone ’s want for an iTunes account through a calculator .
dash spokesman Aaron Radelet , while scrupulously never refer the name “ iPhone , ” would not point out on market surveys showing that some Sprint customer and those of other mail carrier are expected to switch to AT&T and the iPhone .
alternatively , Radelet said Sprint currently conduct the industry in average revenue per user , noting that “ any additional market awareness around a machine is going to help us . ”
He said Sprint has plenty of phone , and customers “ do not need to wait in credit line to get them , ” apparently referring to the lines already forming outside Apple memory , although the machine wo n’t be for sale until 6 p.m. Friday local sentence .
Verizon Wireless , T - Mobile and Qwest Communications International have all taken a alike maneuver , pointing to the virtues of their own devices and how the scramble for the iPhone will help every industriousness player indirectly because of panoptic stake in multifunction speech sound .
Ivan Seidenberg , chief operating officer of Verizon Communications , recently said theiPhone puts the burdenon AT&T and Apple to change the mart , and not their competitor . Last month , Motorola Chairman and CEO Ed Zander say his companionship is ready for contention with the iPhone .
But 1000 : Metrics in Seattle surveyed 11,000 wireless phone users in May and found about 8 percent of Sprint ’s customers verbalise a “ high interest ” in buying an iPhone , compared with 12 percent for T - Mobile and virtually 7 pct for Verizon Wireless .
