With less than a hebdomad to go until the Let Loose event on May 7 , Apple is doing its best to work up hype with a series of enigmatic promotional message . In special , the phrase “ a different kind of Apple Event ” has instigate far-flung speculation about what we ’re going to hear about , and how it ’s going to be submit .

Apple’smost recent eventwas also a little different , taking billet at 8 pm ET on October 30 and leaning into a spooky Halloween theme . It is n’t unclouded in what manner this event will be “ unlike , ” but that has n’t stopped the rumour James Mill from spinning .

We already jazz that the date and sentence of the Let Loose event are highly strange . Apple had n’t antecedently reserve a May event this millennium ( WWDC come a month early in 1999 ) , while 3 pm London fourth dimension – or 7 am PT for U.S. readers – is far earlier in the day than normal . combine with confirmed events in London and Berlin , this strange schedule has prompt speculation that there will be announcements of particular stake to European client : the launch of Vision Pro outside the U.S. , perhaps .

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It ’s believed that Apple will vex to the pre - recorded or ‘ virtual ’ style of event it ’s been using successfully since the startle of the pandemic , albeit with a maybe in - person component for hand - on sessions with the new ware . But some savant have wondered if the data format could be dissimilar . The event ’s unmistakable focus on the iPad and its esthetic capabilities ( hence the “ mechanical drawing ” paronomasia in the promotional posts ) might make it fun to have some or even all of the presentation in an liven up style rather than the usual conventional live - action picture . The animated Apple logotype used in Tim Cook ’s tweet about the issue might hint at some of the flair that could be used for the event .

Pencil us in for May 7 !   ✏ ️#AppleEventpic.twitter.com/1tvyB7h450

Whatever the society has planned for May 7 ( and there is a clear-cut possibleness it will be a low - key affair , with justnew iPad AirandiPad Pro modelsand anew Apple Pencil ) Apple is prove to be just as proficient as ever at manipulating the tech hype political machine . Join us on the dayas we cross all the announcement .

Let Loose sponsored post for Apple event