fit in to a newreport from Bloombergciting “ citizenry with noesis of the affair , ” Apple is scuttling its long - run electric car project and will change over many of the employees over to Apple ’s generative AI workplace .
The Apple Car , code - named Project Titan , has been something of an loose secret for about a ten , with many write up of its being dating back as far as 2015 . Over the age , Apple hire hundreds of masses to work on it , and it ’s hard to keep that a enigma .
As the old age passed , the project was delayed multiple metre and had exchange in scope as often . Originally envisioned as a to the full self - driving railroad car with no wheels or pedals , it finally wasdelayed until at least 2026with a reduced ambit to “ level 2 ” or “ point 3 ” driver assist engineering science ( where the car drives only under certain conditions and the number one wood must be mindful and quick to take over ) . It was never made percipient who would manufacture the car , or what its feature of speech and specs would be alfresco of being galvanizing , though it was said to be a luxury car point a monetary value under $ 100,000 . The most late account take that the timeline had move back to 2028 .
The newfangled Bloomberg report claims that Apple surprise the team of about 2,000 employees with news that their project was winding down effectual February 27 . Many of the employees will be shifted to John Giannandrea ’s division in an effort to bolster the company ’s procreative AI efforts . The Special Projects Group ( the name of the group working on Project Titan ) also employed many computer hardware engineers and self-propelling designers ; it is not clear what will happen to these employee , though layoffs are gestate .
This seems like a good refocusing of efforts for the company . We ’ve always viewed the task to make an full car as something of a boondoggle for Apple ; CarPlay is software program and that ’s what Apple is good at , but manufacturing and service anentire vehicledoes not act to Apple ’s core military posture and need totally novel areas of expertness that do not necessarily benefit the rest of the fellowship ’s products and services .
