Sony Corp. is on track to plunge its first digital SLR ( undivided - crystalline lens reflex response ) television camera in the middle of this year , a ship’s company administrator said Friday .
The camera will be available in the summertime in Japan , and soon after in other markets , say Yutaka Nakagawa , an executive frailty Chief Executive of Sony and president of its digital tomography clientele group . Sony is hoping to finally achieve a market share of around 20 percentage of the digital SLR market , he said .
Sony started develop the photographic camera with Konica Minolta Photo Imaging Inc. last year and on Thursday the two companies agreed to transfer digital SLR - related technologies from Konica Minolta to Sony as part of the former ’s departure from the photo business .
Single - lens reflex tv camera use a mirror set between the lens and the film or image sensor to contrive the prototype to the camera ’s viewfinder . The mirror travel out of the direction when the picture is carry . They typically support standardized lens and are broadly much faster - responding and more able than fix - lens photographic camera .
Digital SLRs symbolize a small but acquire part of the digital camera market . In 2004 lading of digital SLRs tot 2.5 million units , to make up about 3.4 percentage of all television camera shipment , fit in to grocery research caller IDC . This is expected to rise to 7.9 million units in 2009 , which is 9.6 percentage of look for shipments , IDC say in a report issued in 2005 .
At present , profit margins are estimated to be about 10 percentage to 15 per centum but these are likely to drop as more competitors enter the marketplace , say Nakagawa . In add-on to Sony , several other digital camera makers have foretell plans to produce their own digital SLRs to compete with current market place heavyweights Nikon Corp. and Canon Inc.
Global demand for digital still camera was strong in the year - end catamenia , say Nakagawa . He ask Sony ’s digital photographic camera shipments in financial year 2005 , which run from April 2005 to March 2006 , will be 13.5 million unit .
