In his porta statements , Cook said that Apple “ will go on to induct in … technologies that will forge the time to come . That includes artificial intelligence , where we carry on to spend a tremendous amount of prison term and effort , and we ’re excited to share the detail of our ongoing work in that space later this year . ”
“ Later this year ” likely means Apple ’s Worldwide Developers Conference ( WWDC ) in June , where the company showcases the latest developments in its operating organization . Cook ’s comment issue forth after Bloomberg ’s Mark Gurman reported last Sunday that Io 18 will be “ one of the biggest iOS update – if not the big – in the fellowship ’s history . Last October , Gurman report that Apple ’s generative AI push will start with iOS 18 .
And Cook , during Thursday ’s call , all but confirmed that push during a answer to a question by Mike Ng of Goldman Sachs . “ In terminal figure of generative AI … we have a lot of work extend on internally as I ’ve advert to before . Our M.O. , if you will , has always been to do work and then speak about work and not to get out in front of ourselves , and so we ’re going to hold that to this as well . But we ’ve got some things that we ’re incredibly excited about that we ’ll be lecture about subsequently this twelvemonth . ”
To fetch up off Thursday ’s call , Cook was again asked about AI by Ben Reitzes of Melius Research . Here ’s Cook ’s answer : “ countenance me just say that I think there ’s a huge chance for Apple with gen AI and AI , and without getting into more details and getting out in front of myself . ”
How Apple will employ generative AI in in operating organization remains to be experience . The most obvious feature is Siri , which would give it a big boost in terms of operability and the responses it provides . message could gain , and we could see it in certain apps . For representative , generative AI is often used by software developers , so it could be a major feature for Xcode , Apple ’s integrated ontogenesis surround app .
AI has exploded on the tech tantrum , specifically generative AI , which is AI used to make mental object . While several companies have showcased generative AI features , Apple has been lurking in the shadows , which has run to surmise about Apple ’s plans .
The power to create something out of what feels like nothing is why generative AI has receive all the aid . But Apple has non - generative AI feature of speech in its production – the society does n’t unremarkably habituate the full term “ AI ” and prefers “ automobile learning . ” Cook go out of his way to indicate this out during Thursday ’s call when tattle about the Vision Pro . “ It ’s of course built on many initiation that Apple has spent multiple years on , from Si to exhibit , and significant AI and machine learning , all of the hand tracking , the elbow room single-valued function , ” tell Cook . “ All of this stuff is driven by AI , and so we ’re incredibly excited about it . ”
