As most of you probably know , when Apple announces a novel production , as it did earlier today , theonline Apple Storegoes offline . Back when online sales first began , this was the average and you ’d see it all the time . Today , though , Apple is the exception rather than the prescript . Imagine if the Amazon depot went offline for two hours whenever an existing product was being put back by a newer model . Or if Dell ’s storage or HP ’s stock did the same thing . It just does n’t fall out ; ware update are done while the storehouse is still on-line , so that customers will never be turned away due to a closed in entrepot . After all , the “ corrupt anytime ” mantra is part of the allure of on-line shopping .
But hear to bring down the on-line Apple Store during a product announcement , and this is what you ’ll see :
Every Mac fan is probably conversant with the big scandalmongering mucilaginous that replaces the factual store during these announcement . Some like it and some detest it — I have a friend who has a Photoshop - customized version that read “ We ’ll be backsomeday , ” and that becomes his iChat picture during the rollouts . Personally though , I like it , and think it ’s a full thing that Apple ’s storage works this way . So why do I recollect a shut store is a good thing ?
I think it ’s a salutary thing because it avail with “ the buzz ” around new production annunciation . Since Apple is so secretive with their product plans , nobody ever knows what ’s coming , or when ( AppleTV and iPhone excepted ) . And so , when you go to checker the store some Clarence Day and find it come together , well , your impulse rate go up and your iChat windows vanish open : “ What could it be ? ” “ I bet it ’s the new ultra - portable Mac ! ” “ No , it ’s the Beatles iPods ! ” “ No , you ’re both wrong , it ’s a novel tablet Mac to take it to those ModBook folks ! ” “ No , you ’re all clueless — it ’s the newfangled widescreen TV iPod with touch controller ! ” So alternatively of the computer memory ’s windup being a negative case ( “ Apple store offline for several hour this good morning ” ) , it turn into just the opposite : an upshot that helps Apple build and maintain the bombilation around its products .
sure enough , sometimes the ending event turns out not to be worth the bombination build - up — today ’s modest MacBook revisions would be a utter example of that — but many times , it is . When the depot reopens , there ’s a palpable sense of excitement as you go looking for the new products , and then discuss everything you ’ve found with your friend and coworkers ( at least here in this Mac - centric stage business ) . It ’s a few min of exploration and interest to jazz up the routine of the day .
I honestly trust Apple could update their memory in real clip if it chose to do so , though it might necessitate extra investing in engineering , software , and computer hardware . However , I do n’t think it needs to do so , as it ’s not like Apple customers are going to go elsewhere to buy just because the online computer memory is down . Even if you do go buy your Mac from another online merchant or strong-arm storage , Apple really does n’t mind — it ’s not like someone opt to purchase an HP alternatively of a Dell because the Dell memory was offline when they were ready to buy . If a Dell prospect is turned away by a closed store , there ’s a luck they may choose to buy a contender ’s political machine . But in Apple ’s case , Apple still get the client , though that customer may come through a partner instead of going direct to Apple .
Given the positive bombilation the online storehouse ’s closing generates , and the minimal impact it has on Apple ’s customers and potential customers , I trust Apple does n’t change this recitation . I for one will never play out of seeing the “ We ’ll be back soon ” gluey on their online store !
